Adele lands huge £1m Amazon Christmas deal

All-conquering Adele lands huge £1m Amazon Christmas advert dealamid speculation her American super-agent boyfriend could step in to help manage her

  • Ad for the delivery giant shows a girl meeting friends at a US subway station
  • Adele’s track Hold On plays during the advert which debuted during her special
  • The singer has reportedly been known for turning down endorsement deals
  • Amazon has paid Adele at least £1 million to use her hit track Hold On for its Kersfees advertensie.

    The lucrative tie-up with the online retailer was signed in the run-up to the release of her fourth studio album 30. The track will feature in campaigns in the UK and US as well as in other global markets.

    In die advertensie, Adele is heard as a schoolgirl walks through a subway station in America to meet friends.

    It was screened last week during ad breaks in her ITV Wys, An Audience With Adele. 'N Bron het gesê: ‘This is a coup for Amazon, they are big – but Adele is bigger.’

    Known previously for turning down endorsement deals, Adele once said she had been offered ‘everything you can imagine’ since shooting to fame in 2008.

    Her influence was illustrated last week when she persuaded Spotify to stop the shuffle feature being the default setting for albums.

    This mean tracks will now play in the order originally intended by the recording artist.

    Adele once said she had been offered ¿everything you can imagine¿ since shooting to fame in 2008

    Adele once said she had been offered ‘everything you can imagine’ since shooting to fame in 2008

    Her stratospheric rise has seen the Tottenham-born singer, who split from her husband Simon Konecki in 2018, become one of the most powerful women in Hollywood.

    Once so private that she even declined to confirm she had given birth to the couple’s son, Angelo, she is now building a global brand.

    As part of a promotional blitz for the new album, she appeared on the cover of Vogue magazine in Britain and America and was interviewed by US TV mogul Oprah Winfrey.

    The music industry is abuzz with speculation that her sports agent boyfriend Rich Paul, 39, will further boost her career – making them one of the world’s most powerful celebrity couples.

    Huidiglik, egter, she is managed by Jonathan Dickens, the British music executive who has been with her since 2006.

    As part of a promotional blitz for the new album, she appeared on the cover of Vogue magazine in Britain and America

    As part of a promotional blitz for the new album, she appeared on the cover of Vogue magazine in Britain and America

    Intussen, an Australian journalist whose interview with Adele was axed by her record label Sony because he had not listened to her new album beforehand has apologised.

    Matt Doran told viewers of his Weekend Sunrise show that he didn’t pay enough attention to an email from Sony that would have allowed him to listen to the album before they met.

    Hy het gesê: ‘It didn’t mention Adele but it did contain a link to her album. The genuine dead-set hand-on-heart truth is that I missed it.

    ‘To Adele I say, I’d never have knowingly disrespected you.’

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