Adele scores her FOURTH UK number one album with 30 after shifting 260k copies in one week and gaining 55.7m streams… yet sales are still DOWN a whopping 75% on her last record 25
Adele has claimed her fourth consecutive UK number one album and the fastest selling of 2021 with her latest LP, 30 – yet numbers remain down on her last album.
The release of 30 has generated 260,000 sales in one week and a staggering 55.7 million streams across its 12 tracks, many of which document the 33-year-old singer’s painful divorce from Simon Konecki.
The sales figures also represent the biggest opening week on the UK’s Official Albums Chart since 2017 and sees 30 join previous albums 19, 21, and 25 as Number 1s on the UK Official Albums Chart.
Despite the impressive numbers, the record still sold 75 per cent less than her last album 25’s first week of release back in November 2015.
Popular: Adele has claimed her fourth consecutive UK number one album and the fastest selling of 2021 with her latest autobiographical LP, 30
On November 19 the album broke the record for the most-streamed album in a day globally by a UK artist in Spotify history.
Additionally, Adele broke the record for the most streamed UK artist globally in a day in Spotify history.
The singer has also secured a UK number 1 chart double as 30 joins the album’s lead single Easy On Me at the top of the UK official chart.
Success: The release (pictured) has generated 260,000 sales in one week and a staggering 55.7 million streams across its 12 tracks
The plaintive ballad continues to dominate the UK Top 40 singles chart since it’s release six weeks ago and is Adele’s longest running UK number 1 single to date.
Additionally, the singer also lands two other entries within the top 5 of the UK official chart, with Oh My God debuting at number 2 and I Drink Wine at number 4.
Since release, 30 has broken numerous records including 24 million streams total first week streams in the UK and earnt the biggest week of digital download sales of 2021 so far, with 23,500.
Success: 25, Adele’s third album, went on to sell a massive 18 million copies worldwide over its first year
While this gives Adele the biggest opening week of any album of the year, it’s still a drop from the 3.8m copies she sold of 25 when it was released in November 2015.
25, Adele’s third album, went on to sell a massive 18 million copies worldwide over its first year. The dip could partly be due to the decrease in album sales in general over the last several years as listeners turn to streaming.
According to MCR Data, album sales in the US alone went from 507 million units sold in 2007 to 102 million by 2020, with a decline seen each year in between.
Achievement: The sales figures also represent the biggest opening week on the UK’s Official Albums Chart since 2017
Easy On Me has also dominated UK radio, becoming the first record this year to break 100 million listeners in one week as it spends its five week at number 1 across radio airplay.
Critics are as impressed as the figures, with 30 heralded as Adele’s finest album to date.
It comes after Adele stated that she is a ‘dying breed’ in the music industry, in a chat that came shortly before she made ‘crossover chart history’ with her comeback song Easy On Me.
The hitmaker opened up about being in ‘such a rarified place in culture’, acknowledging that she and fellow superstar Drake are amongst the few who made their names before streaming.
And on Friday, Adele’s Easy on Me duet with Chris Stapleton landed on the Country Airplay after its mainstream debut on the Billboard Hot 100 – a move which meant she was described as an ‘artist who transcends format.’
Figures: According to Showbiz411 , the breakdown of sales came to 678,782 in CDs and downloads while streaming accounted for 152,690
Speaking on CBC radio show q, Adele said: ‘We are a dying breed. There was like 10 of us. You know, I don’t think there’ll ever be that many of us again at the top doing it the way we were doing it.’
The hitmaker then went on to suggest that social media has played a big part in the inability to make a mark on the music industry in the modern world.
Adele added: ‘We came out before streaming. We came out before all the social media frenzies of like, “You’ve got five seconds to entertain; otherwise, get out”.
‘We existed in the old school-ness of the industry that we grew up watching and aspiring to [be part of].’
She then went on to explain their ‘rarified’ status in the business plays a big part in their closeness as friends and admitted that she can confide in the In My Feelings hitmaker in a way she is unable to with more up-and-coming artists.
Adele said: ‘Having access to someone else that knows exactly what it’s like to be in a certain position sometimes…
‘If I try and talk to one of my other friends about it, they’ll have no idea what I’m talking about. They’re like, “Can’t relate!” So they just switch off.
Record: While this gives Adele the biggest opening week of any album of the year, it’s a drop from the 3.8 million copies she sold of 25 when it was released in November 2015
‘I can say something to [Drake] and he won’t judge me for it, you know? So to have access to someone that’s in the same position as [me] is one of the biggest gifts of my entire career.’
Prior to her latest chat, it was revealed that Adele had made crossover chart history with her song Easy on Me with Chris Stapleton.
The singer’s track from her fourth studio album 30 has landed on the Country Airplay just weeks after its mainstream debut on the Billboard Hot 100, making crossover history for the star in the process.
iHeart Radio executive Rod Phillips said: ‘She makes records for the masses. Any time you put two superstars like that together, it’s a moment…
‘Like all hits, the listeners get to decide. We’ll watch all the metrics and get a read on it and find out how big it can be. ‘
Changing industry: The dip could partly be due to the decrease in album sales in general over the last several years as listeners turn to streaming
The song starts at No. 25 with 5.4 million audience impressions, according data compiled by Music Business Worldwide.
It is the 17th Billboard appearance for the musical superstar, which dates back to her first hit ‘Chasing Pavements’ way back in 2008, which was from her debut album ’19.’
The multi-Grammy Award winning artist now has a Billboard portfolio which boasts entries on : Adult Alternative Airplay, Adult Contemporary, Adult Pop Airplay, Adult R&B Airplay, Alternative Airplay, Country Airplay, Dance/Mix Show Airplay, Latin Airplay, Latin Pop Airplay, Mainstream R&B/Hip-Hop Airplay, Pop Airplay, Radio Songs, R&B/Hip-Hop Airplay, Rhythmic Airplay, Rock & Alternative Airplay, Smooth Jazz Airplay and Tropical Airplay.
She is yet to appear on charts such as the Christian Airplay and the Holiday Airplay, but with her latest entry matches the record set by Mariah Carey.
KRNB Dallas’s Keith Solis told Billboard: ‘Adele has once again shown that she is an artist who transcends format.’