Aviva's 'woke' pledge to judge firms on biodiversity and human rights

Aviva signs up to the ‘wokerati’ with pledge to judge firms on biodiversity and human rights

Aviva has told businesses it will judge them 'on biodiversity and human rights as much as climate and executive pay'

Aviva has told businesses it will judge them ‘on biodiversity and human rights as much as climate and executive pay’

Aviva has become the latest City firm to step up its ‘woke’ agenda.

The insurer’s investment arm, Aviva Investors, has told businesses it will judge them ‘on biodiversity and human rights as much as climate and executive pay’.

It came as HSBC began putting pronouns on staff badges, so customers could identify whether the employee wanted to be referred to as ‘she’, ‘he’ or a gender-neutral term such as ‘they’. Natwest is allowing staff to put their pronouns on badges made of bamboo.

But some claim that firms are putting too much effort into appearing switched-on to the detriment of financial performance.

Fund manager Terry Smith lambasted Unilever earlier this month, claiming it had ‘lost the plot’ by stating that its brands needed to have a ‘purpose’ in society.