When the pound shops are ripping you off: Big name supermarkets are often better value than ‘everything for a pound’ discount chains, research shows
Bargain hunters could end up paying more for their favourite treats at ‘everything for a pound’ discount shops compared to big name supermarkets, research shows.
Consumers in the UK purchasing chocolates, fizzy drinks and tea could end up paying up to £1.50 more at chains such as Poundland, Poundshop and Sam99p compared to major retailers, an investigation found.
The popular sparkling drink Appletiser retails for £1 for a 275ml bottle on Sam99p, compared to upmarket Waitrose, which is selling a larger 750ml bottle for just £2.
A 78g box of Cadbury Milk Tray, which are popular to purchase for a special occasion, retails for £1.09 at online discount store, Poundshop – compared to £1 at Asda
A tube of Nestle After Eight Straws (110g) retail for £3.49 at Poundshop, compared to £2 in Asda- saving shoppers nearly £1.50
The popular sparkling drink Appletiser retails for £1 for a 275ml bottle on Sam99p, compared to upmarket Waitrose, which is selling a larger 750ml bottle for just £2
Poundland are selling an 80g bag of Milkybar buttons for £1 compared to major retailer Asda, who is selling a 94g bag for the same price
One of Britain’s favourite tea, Tetley Original, is being sold for £5 at Poundshop for 240 teabags – whereas shoppers can save nearly £1.50 by going to Tesco, who are selling the same product for £3.49 online
A 400g tin of Ambrosia Rice Pudding is £1 in Poundshop, but Tesco are charging 80p for a single tin, or Clubcard holders can grab two for £1.50
Examples include a pack of 240 Tetley teabags which are £5 at Poundshop but just £3.49 at Tesco.
Plus, a 400g tin of Ambrosia Rice Pudding is £1 in Poundshop – but Tesco are charging 80p for a single tin, or Clubcard holders can grab two for £1.50
The comparisons, made by Martin Isark who is the author of the Supermarket Own Brand Guide, shows just how competitive the big name retailers are, even against the smaller ranges offered by the High Street pound stores.
In some cases, shoppers may be fooled by the different sized packs on offer – pound stores often sell smaller bags or tubs of groceries in order to get them to the all-important £1 price point.
For example, a pack of Milkybar White Buttons is £1 at both Poundland and Asda but the former sells them in 80g bags while Asda offers them in 94g bags.
Orea Golden Biscuits are 60p for a 110g packet at Sam99p or you can get two for £1. However Asda are selling a bigger 154g tube for just 50p each
A Cadbury Bites Wispa share bag from Poundland will cost consumers £1.00 for a 95g bag – or shoppers can pay the same amount in Asda for 15g more
A 14 pack of KitKat Orange wafers will cost £2 in Poundland compared to £1.99 in Morrisons
Cadbury Dairy Milk Sam99p are retailing a 95g bar of Cadbury Dairy Milk for £1, but savvy shoppers can get a 110g for 98p
Tesco are selling a Cadbury Flake 4 Pack for 98p compared to online discount store Sam99p, who are selling the equivalent for £1
Martin Isark said: ‘To hit the £1 price point, the brand products at pound stores are often smaller than the norm but gram for gram they can work out more expensive.’
And because many do not have prices per 100g on their shelves, shoppers are often unable to easily compare prices.
Isark said: ‘These stores often don’t bother to put the price per 100 grams or 100 ml on their website. This is not helpful for the savvy shopper to see if they are getting a bargain.
‘Their Mickey Mouse sizes make it difficult to compare prices. Over the years the pound stores offered all their products for £1 but now they often sell them for different prices because of inflation.
‘Thirty years ago, when these stores sold most of their products for just £1 they were a real bargain,’ said Isark ‘but today the big supermarkets can match and beat their cheap prices. Surely the writing is on the wall.’