Black Friday 2021: Save 45% on Owow's at-home keratin hair treatments

This at-home keratin treatment is INCREDIBLE for frizzy hair and these before and after pics prove itplus it’s reduced to just £23.35 for Black Friday

  • At-home keratin treatment Owow makes hair look sleek for up to three months
  • This Black Friday week Owow is offering 35 per cent off sitewide
  • MailOnline readers can score an extra 10 per cent off with code DAILYBLACK10
  • Products featured in this Mail Best article are independently selected by our shopping writers. If you make a purchase using links on this page, MailOnline may earn an affiliate commission.

    Frizzy hair? Nessun problema. Il Owow Black Friday sale has started with 35 per cent off sitewide, so you can save big on the at-home keratin treatment that promises smoother, straighter hair.

    Per Black Friday settimana, the popular Owow Smoothing At-Home Keratin Treatment, which prevents frizz and makes your hair look smooth and shiny for up to 13 weeks after application, has been marked down from £39.90 to just £25.94.

    Even better, MailOnline readers can score an additional 10 per cent off sitewide using the code DAILYBLACK10 at checkout.

    The Owow beauty treatment promises to deliver silky smooth results that last for three months - and reviewers have been seriously impressed with the results

    The Owow beauty treatment promises to deliver silky smooth results that last for three monthsand reviewers have been seriously impressed with the results

    Frizzy hair? Nessun problema. This Black Friday shop he Owow Kit At-Home Keratin Treatment Kit, which is worth over £80, can be yours for just £32.15

    Frizzy hair? Nessun problema. This Black Friday shop he Owow Kit At-Home Keratin Treatment Kit, which is worth over £80, can be yours for just £32.15

    Founded by beauty entrepreneur Georgiana Grudinschi, Owow has had more than 48,000 satisfied customers (e contando) who attest to the brand’s hair treatments and their ability to smooth and add shine to frizzy hair. And hordes of straight-hair enthusiasts have shared impressive hair transformation pics on Instagram.

    Instagram user @SerenityNo6 hair and beauty salon shared a reel showing how Owow can be used to achieve smooth locks and wrote in the caption: ‘This is the perfect at-home product to use for salon-quality results whilst in lockdown.

    Un altro utente, @KatieJenkinson93 showcased a stunning before and after transformation, with light bouncing off her super straight, tamed red hair in the after photo.

    Owow’s own Instagram account @owowbeauty also reposts some impressive results from customers and showcases how simple it is to use the product.

    All you need to do is spray your hair all over with the treatment and leave it for between 40 per 60 minutes before rinsing off, blow-drying and straightening it to finish.

    There are also thousands of five-star reviews on the Owow website, with customers saying it’s been a ‘game-changerand that it’s made their hair look much healthier.

    Instagram user @SerenityNo6 hair and beauty salon shared a reel showing how Owow can be used to achieve smooth locks

    @KatieJenkinson93 showcased a stunning before and after transformation, with light bouncing off her super straight, tamed red hair in the after photo

    Instagram user @SerenityNo6 hair and beauty salon shared a reel showing how Owow can be used to achieve smooth locks, while @KatieJenkinson93 showcased a stunning transformation, with light bouncing off her super straight, tamed red hair in the after photo

    Beauty fans who have tried the Owow treatment have taken to Instagram to share the results

    Beauty fans who have tried the Owow treatment have taken to Instagram to share the results

    ‘I have paid for salon treatments, but due to lockdown, this hasn’t been an option,’ explained one five-star reviewer. ‘I was able to do this myself and the results are as good as the salon treatment.

    ‘It’s cheaper, easy to do and doesn’t mean I have to waste half a days leave. My hair colour faded slightly, so I’ll make sure I use this before a colour.

    Un altro ha aggiunto: 'Sorprendente. This has changed my life. I now have a perfectly straight shiny bob. I can now go outside, and it stays the same and when I have slept on it. So easy the blow-dry now and leaves hair in lovely condition.

    Founded by beauty entrepreneur Georgiana Grudinschi, Owow has so far had more than 48,000 satisfied customers

    Founded by beauty entrepreneur Georgiana Grudinschi, Owow has so far had more than 48,000 satisfied customers

    Some salon keratin treatments use the chemical formaldehyde and smell toxic as a result, not to mention harming the hair long-term, ma Owow products only contain ingredients that will nourish your hair and protect it from the root to the tip.

    Founder Georgiana explains: ‘I started Googling home equivalents to keratin treatments and was surprised that even in a seemingly saturated market, there were no options available. I knew at this point that I must fill this market gap.

    ‘I knew I wanted to develop a treatment that people would use at home every few months, with minimal effort in between. And it was key that this product should be healthy and ethical.

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