Who needs Love, 사실은? Hilarious Celebrations ad pokes fun at festive rom-coms as unwanted Bounty chocolate finds love with a Brussels sprout
A Bounty looking for love is the unexpected hero of this year’s hilarious 크리스마스 advert for Celebrations.
Mars Wrigley is launching a ‘Bounty Return Scheme’ across UK this year, after research found Bounties are the least loved Celebration chocolates.
The brand is offering to swap the unwanted Bounties for Malteser Teasers – the best loved Celebration pick – throughout January in selected stores.
An advert promoting the scheme shows a sad Bounty looking for love, in a funny spot reminiscent of seasonal romcoms like Love Actually and Bridget Jones’s Diary.
광고, set to an emotional folk song, also pokes fun at sentimental adverts like the John Lewis offering, which was branded ‘too woke’ by fans this year.
Mars Wrigley have released a hilarious Christmas advert to promote their Bounty Return Scheme, where people will be able to return their unwanted Bounties to the shop and swap them for Maltesers Teasers in January in selected stores across the UK
In the hilarious advert, an unlucky Bounty cannot find love, until he meets a Brussels Sprout, 사진
In the advert, the Bounty is repeatedly unlucky in love in spite of creating profiles on dating sites saying he wants to ‘be loved for what [he is].’
Several scenes show how the chocolate is ignored by a passers-by in a park and is not picked to dance at a party.
Another scene shows that the poor Bounty has been stood up by his date at a restaurant, before crying in front of a pizza at home.
But the chocolate’s luck begins to turn for the better one rainy night where he spots a Brussels sprout waving at him through his window.
The advert takes cues from popular romcoms, including Bridget Jones’s Diary, and sees the Bounty crying at home in pink slippers
The Bounty is constantly rejected by people in the advert until he meets the Brussels Sprout, 사진
나중, the sprout rings the Bounty’s doorbell in a scene taking a cue from Love Actually’s famous scene.
영화에서, 표, played by Andrew Lincoln, tells Keira Knightley he loves her with messages written on white cardboard signs.
The sprout tells the Bounty she does not love the other chocolate found in Celebrations boxes – which include mini Sneaker, 화성, Twix and Milky Way bars, 다른 것들 중에서 – but only loves Bounty.
Having finally found the soulmate he’s been waiting for, the Bounty takes the sprout by the hand and they head into the night together.
Mars Wrigley’s advert recreates the famous Cardboard signs scene from Love Actually, 사진
People will get to swap their unwanted Bounties, 사진, for Malteser Teasers this year, which were voted the top Celebration chocolate pick
The advert ends on a message reading: ‘Not every Bounty is so lucky… but we can help. Return your unloved Bounty’s this January via the Bounty Return Scheme.’
Cemre Cudal, Mars Wrigley’s Head of Christmas said: ‘Our film highlights a love affair between two outsiders – Bounty and Sprout. The unlikeliest of couples but, 그럼에도 불구하고, a love for the ages,’ 그는 말했다.
‘I defy anyone not to fall in love with Bounty after they watch this heart-breaking film. And if after all that, you still can’t bring yourself to love a Bounty this Christmas, we’ll take them back as part of our Bounty Return Scheme in January.
‘Because no Bounty should be left alone at the bottom of a Celebrations tub,’ 그는 덧붙였다.
An unlikely pairing! The tongue-in-cheek advert see two unpopular Christmas treats find love with one another