Channel 4 accused of 'putting women at risk' with 'creepy' bus advert

Channel 4 is condemned for ‘putting women at risk’ with ‘creepy’ bus advert that singles out passengers as ‘nudists’

  • Channel 4 ad for dating show Naked Attraction branded ‘totally inappropriate’
  • Broadcaster has apologised and said: ‘It was not our intention to cause offence’
  • Transport for London is ‘urgently reassessing whether these adverts should run’
  • Channel 4 has been accused of a running a ‘creepy’ bus advert that puts ‘women at risk’ because it says the person sat above a section of the ad ‘loves being naked’.

    The broadcaster’s attempt at humour to promote Naked Attraction has backfired amid criticism it is inappropriate given how many sexual assaults happen on public transport. 

    Others have also expressed concerns that children and young people could find themselves sat in a seat with the wording directed at them. 

    Transport for London has declared that it is ‘urgently reassessing whether these adverts should continue to run’.  

    This bus ad for Channel 4's dating show naked attraction has caused fury with TfL now considering whether to have them removed

    This bus ad for Channel 4’s dating show naked attraction has caused fury with TfL now considering whether to have them removed

    Under the heading Altogether Different, the advertising panel which runs nearly the length of the bus, has three descriptions of people written out with an arrow pointing up to the person who is sat above it, inside the vehicle.

    One is captioned ‘Loves Naked Attraction’, another ‘Hates Naked Attraction’ and the final one reads ‘Loves Being Naked’.

    Naked Attraction is Channel 4’s dating show, hosted by Anna Richardson, where a contestant chooses a partner based on what they look like without any clothes on.

    Writer Tracy King put a picture of the advert on social media along with her criticism of it. Her post received thousands of responses.

    She wrote: ‘What the hell is this creepy bus ad? You can’t just label non-consenting passengers like that.

    ‘Does Channel 4 not know how many sexual assaults take place on buses?’ She added that people should be ‘very careful’ with adverts that include the public ‘without their consent’. 

    The popular show, hosted by Anna Richardson, allows people to choose a partner based on what they look like without any clothes on

    The popular show, hosted by Anna Richardson, allows people to choose a partner based on what they look like without any clothes on

    She said that if you were going to make the public the subject of the joke then the joke ‘absolutely’ should not be a ‘sexualised one’.

    Others joined the criticism describing the advert as ‘totally inappropriate’ and ‘disgraceful’ as one said they had been ‘totally disgusted’ by it.

    Concerns were expressed about the fact children and young people would sit in the seats and also that it could lead to people being targeted.

    Lothian Buses in a tweet said it had passed on concerns expressed by one of its customers.  

    Channel 4 has apologised. A spokesman said: ‘It was not our intention to cause offence and we apologise if it has done so’.

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