Diddy buys back his bankrupt Sean John brand for $7.5M

Diddy buys back his bankrupt Sean John brand for $7.5M… 23 years after founding the menswear line

Three-time 格莱美奖 winner Sean ‘LoveCombs aka Diddy bought back his bankrupt Sean John brand for $7.5M after a bidding war with four other parties, and the ‘deal will be finalized this week.

‘I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced hip hop to high-fashion on a global scale,’ the 52-year-old rap mogul told TMZ 星期二.

‘Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy.








CEO: Three-time Grammy winner Sean 'Love' Combs aka Diddy bought back his bankrupt Sean John brand for $7.5M after a bidding war with four other parties, and the 'deal will be finalized this week' (如图所示 2019)

CEO: Three-time Grammy winner Sean ‘LoveCombs aka Diddy bought back his bankrupt Sean John brand for $7.5M after a bidding war with four other parties, and the ‘deal will be finalized this week’ (如图所示 2019)

Sean Johnwhich began as a designer jeans companyis already back on the official list of Combs Enterprisesnine brands.

At its high point, Diddy was awarded menswear designer of the year in 2004 by the Council of Fashion Designers of America as well as FiFi Awards for its fragrances, Unforgivable and I Am King.

At its low point, the clothing company 违反 several Honduran labor laws and secretly used raccoon dog fur on jackets.

截至周二, every single item of clothing on the Sean John website is listed as ‘sold out.

The 52-year-old rap mogul told TMZ on Tuesday: 'I'm ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John's legacy' (如图所示 2018)

The 52-year-old rap mogul told TMZ on Tuesday: ‘I’m ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy’ (如图所示 2018)

High point: 迪迪 (中号, 如图所示 2008) was awarded menswear designer of the year in 2004 by the Council of Fashion Designers of America as well as FiFi Awards for two fragrances

High point: 迪迪 (中号, 如图所示 2008) was awarded menswear designer of the year in 2004 by the Council of Fashion Designers of America as well as FiFi Awards for two fragrances

Low point: The clothing company once violated several Honduran labor laws and secretly used raccoon dog fur on jackets (如图所示 2018)

Low point: The clothing company once violated several Honduran labor laws and secretly used raccoon dog fur on jackets (如图所示 2018)

Unable to purchase: 截至周二, every single item of clothing on the Sean John website is listed as 'sold out'

Unable to purchase: 截至周二, every single item of clothing on the Sean John website is listed as ‘sold out

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