Facebook potrebbe essere costretto a pagare £ 50 a 44 MILIONI di utenti nel Regno Unito se l'azione legale storica avrà successo: £2.3bn lawsuit claims US tech giant made billions by only granting access to site in exchange for ‘highly valuable’ personal data
Most British Facebook users could receive a £50 payout if a landmark legal claim launched against the social network over ‘unfair’ terms and conditions is successful.
Competition law expert Dr Liza Lovdahl Gormsen has brought the class-action lawsuit against Facebook’s parent firm Meta at the UK’s Competition Appeal Tribunal.
The director of the Competition Law Forum has accused the technology giant of abusing its market dominance, and is seeking a minimum of £2.3billion in damages.
The action could see more than 44million people compensated over claims that Facebook used its dominant position to force them to agree to terms and conditions.
It is claimed this allowed the firm to generate billions in revenues from their data, while users received no monetary returns, which the claim labels an ‘unfair deal’.
Competition law expert Dr Liza Lovdahl Gormsen has launched the class-action lawsuit
Facebook staff are pictured at the company’s UK headquarters of Rathbone Place in London
il reclamo – the first of its kind against Meta in the UK – will seek financial redress for Facebook users in the UK between October 1, 2015 e dicembre 31, 2019.
The payout would apply to people who used co-founder Mark Zuckerberg’s site at least once during this period – which is thought to be more than 44million people.
What does the lawsuit against Facebook say?
The lawsuit alleges Facebook made billions of pounds by imposing unfair terms and conditions that demanded consumers surrender valuable personal data to access the network.
It argues that Facebook collected data both within its own platform and outside using mechanisms such as Facebook Pixel, an advertising tool used by third-party websites to monitor how users act on their site.
The claim will seek financial redress for Facebook users in the UK between October 1 2015 e dicembre 31 2019, who used the site at least once during this period – which is thought to be more than 44million people.
It claims Facebook was able to impose terms and conditions on UK users which enabled this data gathering because of its market dominance.
It argues that, fra 2015 e 2019, Facebook collected data both within its own platform and outside using mechanisms such as Facebook Pixel.
Pixel is an advertising tool that can be used by third-party websites to monitor how users act on their site.
The action claims that Facebook was able to impose terms and conditions on UK users which enabled this data gathering because of its market dominance.
Dr Lovdahl Gormsen said: ‘In the 17 years since it was created, Facebook became the sole social network in the UK where you could be sure to connect with friends and family in one place.
‘Yet there was a dark side to Facebook – it abused its market dominance to impose unfair terms and conditions on ordinary Britons, giving it the power to exploit their personal data.
‘I’m launching this case to secure billions of pounds of damages for the 44 million Britons who had their data exploited by Facebook.’
Dr Lovdahl Gormsen is a senior adviser to Britain’s Financial Conduct Authority – and the law firm representing her, Quinn Emanuel Urquhart & Sullivan, has notified Facebook of the claim.
Opt-out class actions, like Dr Lovdahl Gormsen’s, bind a defined group automatically into a lawsuit unless individuals opt out.
The claim is being brought in London under the Consumer Act 2015.
In risposta, a Meta spokesman said: ‘People access our service for free.
Facebook (co-founder Mark Zuckerberg pictured in 2019) could have to pay all UK users £50
Employees walk through the lobby at Facebook’s London offices of Rathbone Place in 2017
‘They choose our services because we deliver value for them and they have meaningful control of what information they share on Meta’s platforms and who with.
‘We have invested heavily to create tools that allow them to do so.’
The case comes days after Facebook lost an attempt to strike out an antitrust lawsuit in the US by the Federal Trade Commission.
It was one of the biggest challenges by the US government against a tech company in decades as Washington attempts to tackle Big Tech’s extensive market power.