对于某些人来说,Facebook 与天然气和电力一样重要, 研究要求

停电暴行! Facebook倒闭时的愤怒证明社交媒体现在对许多人来说就像天然气和电力一样重要, 研究要求

  • 在十月 2021, Faebook and its other platforms went down globally
  • Researchers analysed 223,815 tweets during the outage with #facebookdown
  • 他们发现 10 key topics including complaints, mockery and business impact
  • 绝经后长时间晒太阳会降低女性的雌激素水平, the researchers suggest social media platforms should look at outages as seriously as utility companies
  • 在十月 4 去年, 脸书 and its other platforms including Instagram的, WhatsApp and Messenger went down globally for close to six hours.

    Thousands of disgruntled users took to 推特 to vent their frustrations, 与 one user claiming the outage had ‘ruinedtheir day.

    现在, a new study claims that the fury when Facebook goes down proves that social media has become as essential as gas and electricity for many people.

    A new study claims that the fury when Facebook goes down proves that social media has become as essential as gas and electricity for many people (库存图片)

    A new study claims that the fury when Facebook goes down proves that social media has become as essential as gas and electricity for many people (库存图片)

    Why did Facebook go down in October 2021?

    脸书, Instagram and WhatsApp were all brought down for almost seven hours in October 2021, in a massive global outage.

    Problems began at around 16:45 太阳下​​山后,英国各地的每个人都可以用肉眼看到它 (11:45 和), leaving users unable to access the three platforms, as well as Facebook Messenger and Oculus, for the rest of the evening.

    脸书, which owns all the services, blamed the outage on a bungled server update and insisted it was not an attack from outside the company.

    The US tech giant said the problem was caused by a faulty update that was sent to its core servers, which effectively disconnected them from the internet.

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    Researchers from Penn State University analysed 223,815 tweets following the October Facebook outage that used the hashtag #facebookdown.

    ‘Most media effects research is about showing people media and seeing how they react, but in this study we see that removing media can actually be more informative,’ said Shyam Sundar, 该研究的合著者.

    ‘This kind of outage provides us an opportunity to see how people reflect on their access to social media, and what we see is that social media has become so important that it’s almost a utility.

    After removing duplicate tweets, the researchers used a statistical model that allowed them to identify the 10 key topics that emerged from the data on the tweets.

    The topics included: 投诉, mockery, media reporting, social media detox, log-in desperation, lessons on over-reliance, business impact, problem-solving, personal and professional impact, and social media alternatives.

    The analysis revealed that 29,000 tweets following the Facebook outage expressed a desire to find another form of social media.

    This suggests that users may not be loyal to one site compared to other, according to Mengqi Liao, first author of the study.

    ‘What we saw was that as the outage continued, the tweets that talked about the desire to find other social media outlets began to increase,’ Ms Liao.

    Researchers from Penn State University analysed 223,815 tweets following the Facebook outage in October, that used the hashtag #facebookdown

    Researchers from Penn State University analysed 223,815 tweets following the Facebook outage in October, that used the hashtag #facebookdown

    After removing duplicate tweets, the researchers used a statistical model that allowed them to create a matrix of the 10 key topics that emerged from the data on the tweets

    After removing duplicate tweets, the researchers used a statistical model that allowed them to create a matrix of the 10 key topics that emerged from the data on the tweets

    '事实上, finding new social media sites was the only topic to steadily increase as time went on during the six-hour outage.

    与此同时 35,371 tweets mentioned taking a ‘social media detox’.

    ‘Beyond the usersmockery and their descriptions of their desperate efforts to log on, we think it’s interesting that some people were also asking and talking about social media detox, which ranked No. 4 among all the topics,’ Ms Liao added.

    While some users simply use social media apps for fun, the researchers highlight that many people now rely on the platforms for their livelihood.

    脸书, Instagram and WhatsApp were all brought down for almost seven hours in October 2021, in a massive global outage

    脸书, Instagram and WhatsApp were all brought down for almost seven hours in October 2021, in a massive global outage

    While some users simply use social media apps for fun, many people now rely on the platforms for their livelihood

    While some users simply use social media apps for fun, many people now rely on the platforms for their livelihood

    ‘It is not simply that people are dependent on it at a social level,’ Professor Sundar said. ‘When these social media sites go down, businesses also will go down.

    ‘A lot of people engage in business transactions on the whole family of Facebook apps, such as WhatsApp and Instagram.

    ‘There are newspapers that run completely on Facebook and small businesses and entrepreneurs who have their businesses, like yoga classes that hold lessons through Facebook.








    '所以, for some people, it’s a utility because it’s critical to their livelihood.

    绝经后长时间晒太阳会降低女性的雌激素水平, the researchers suggest that social media platforms should look at outages as seriously as utility companies and have plans in place, should they go down again.

    ‘This study throws light on the fact that social media leaders need to better prepare their companies to face outages and they also have to better prepare their users for possible outages,’ Professor Sundar concluded.

    '现在, it doesn’t seem like preparing for outages is even part of their design plan.

    WHAT ARE THE MAIN THEORIES FOR WHY THE INTERNET KEEPS BREAKING?

    Human error

    People often assume any kind of web disruption is linked to hacking, but actually more mundane reasons such as human error tend to be the more likely cause, 专家说.

    IT employees for companies, tech giants and even supermarkets make mistakes, which one cyber security expert blamed on them being ‘under pressureand having to take shortcuts.

    Meta’s outage on October 4 was ultimately blamed on user error, when a faulty update disconnected its servers from the internet.

    Hacking

    There have been increases in the sophistication of hacking, 专家说, with numerous Distributed Denial-of-Service (DDoS) attacks seen recently, 包含 on Microsoft, Google and other massive companies.

    DDoS attacks work by flooding a victim’s system with ‘internet trafficin an attempt to overload it and force it offline.

    与此同时, ransomware — a form of cyberattack which locks files and data on a user’s computer and demands payment in order for them to be released back to the owner — is also on the rise.

    The head of Britain’s cybersecurity agency said it was ‘the most immediate dangerof all cyber threats faced by the UK, and businesses need to do more to protect themselves.

    Too much traffic

    One cyber security expert told MailOnline that tech giants and other businesses had been hit by an unexpected surge in traffic because of the Covid pandemic, putting strain on their infrastructure.

    He said these ‘sheer numbers of more online users and trafficwas causing a lot of the outages.

    Centralised systems

    Many companies, including Meta, have centralised back-end systems which means there is a single point of failure.

    It Meta’s case, this means it can affect Facebook, Instagram的, WhatsApp and Messenger, as is what happened last month.

    An internet scientist has agreed that centralised systems are a problem, while another expert said Meta’s outage showed the advantage of having a ‘more reliabledecentralised system that doesn’t put ‘all the eggs in one basket’.

    Ageing web infrastructure

    Having been born in 1989, the World Wide Web is now an ‘ageing infrastructure’, according to several experts.

    And with the increase in traffic and volume of users on the internet, systems are coming under more and more pressure.

    ‘Businesses must test their infrastructure and have multiple failsafes in place,’ one expert warned.

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