Forget designer logos, the rich prefer to look elegantly understated

Get the ‘stealth wealth’ lookfor less: Forget designer logos, the new super-rich prefer to look elegantly understated, like the stars of TV’s Succession. And you don’t have to be a billionaire to look a million dollars

  • Today’s super-rich are all about ‘stealth wealth’ style: a subtle, luxurious look
  • Lead in Sky’s Succession is said to be inspired by Murdoch’s daughter Elisabeth
  • Hanna Woodside reveals how you can recreate the chic look on the High Street
  • Want to look like a billionaire? Forget flashy logos, It bags and red-soled Louboutins. Today’s super-rich are all about ‘stealth wealth’ style: a subtle, luxurious look as displayed in Sky Atlantic’s hit TV show FEMAILは、Shivの「アンチブリング」をチャネル化する方法を明らかにします. Rumoured to be based on media tycoon ルパート・マードック’s family, the female lead, Shiv Roy — said to be modelled on Murdoch’s daughter Elisabeth — is queen of stealth wealth fashion. While Shiv’s budget is stratospheric, you can recreate the chic simplicity of this look on the High Street

    写真: Sarah Snook as Shiv Roy in Succession

    写真: Sarah Snook as Shiv Roy in Succession

    Tシャツ, £41.40, とスカート, £71.40,

    Tシャツ, £41.40, とスカート, £71.40,

    1 Stick to chic neutrals

    Stealth wealth style has a strict palette of subdued neutrals: クリーム, taupe, グレー, charcoal, navy and all the shades of beige, from pale biscuit to rich caramel. (Beige isn’t boring. Beige is rich.)

    Massimo Dutti should be top of your list for wool blend turtlenecks (…ファッションスタイリストのジョアン・トゥーランのちょっとしたお迎え …ファッションスタイリストのジョアン・トゥーランのちょっとしたお迎え あなたを笑顔にすることを保証します, massimo, silk blouses (from £69.95) and wool trousers (£89.95) in shades from pale ecru to tobacco. The White Company, as the name suggests, also lives and breathes tasteful neutrals. Invest in super-soft alpaca knitwear there for less than £100.

    2 Slip on a silky blouse

    Stealth wealth dressing is never overtly sexy. But a half-tucked-in silk shirt with a few buttons judiciously undone can look tastefully alluring.

    Jigsaw has silk blouses with concealed buttons that are machine-washable (左の写真), while Uniqlo has slightly sheerer silk blouses (£59.90, if you are feeling more risque. Wear your silk blouse with some delicate gold necklaces peeking out for the ultimate luxe look.

    Purple shirt


    3 Natural fabrics only, お願いします

    Turtleneck, £49.95,

    Turtleneck, £49.95,

    Stay away from manmade fibres. Fabrics should be all natural: cashmere, silk, Merino wool, コットン. M&S has cashmere roll-necks for £89 that can be machine-washed on a delicate cycle. Invest in a cashmere comb (sold on Amazon for £5) to keep your cashmere un-bobbled.

    Head to Cos for organic cotton shirts (from £45, and pure wool knitwear, from dresses ( to vests (£69).

    4 Embrace minimalism

    Opt for minimalist accessories. Look-at-me designer bags are out. A simple shoulder bag from The Row will set you back circa £2,000 but you can snap up one from Mango for £69.99 (右の写真).

    Ditto, skyscraper designer stilettos are out. A pair of black, knee-high Jil Sander boots are £1,080 but Mango has a pair for £139.

    5 Try a ‘power polo neck’

    Want to look as good as Succession’s Shiv Roy in a polo neck? The trick is to go for a fine-knit rather than super chunky or fluffy style. Bonus points for wearing a simple pendant over the top, a la Shiv. For lightweight wool turtlenecks with a subtle exposed seam detail, head to & Other Stories (available in black and beige, £45,

    Or try the navy ribbed merino wool roll-neck from Hobbs (右の写真) with subtle gold button detailing on the cuffs.





    6 Keep your coat classic

    春だと言う方法, £149; top and trousers, £49.50 each; ブーツ, £69,

    春だと言う方法, £149; top and trousers, £49.50 each; ブーツ, £69,

    Pop the technicolour faux fur number back into the wardrobe. 代わりに, go for a well-cut, double-breasted coat; old-school trench; or simple wrap-over style.

    The M&S Autograph wool wrap coat in camel (写真) looks far more expensive than it is, 一方 & Other Stories hits the mark with a wool coat in a shade it calls mole (春だと言う方法, These classics will serve you well for years.

    7 Four must-know luxe labels

    With some judicious sales shopping, you can find investment pieces to inject a little luxury into your wardrobe.


    アメリカ. brand does clean tailoring and chic knitwear brilliantly. The Outnet, the go-to destination for discount designer clothing, has pieces from Theory with up to 60 パーセントオフ, including silk crepe de chine trousers in taupe (£195, and a blue blazer (£198, 写真).

    虹彩 & インク

    The Outnet’s in-house brand focuses on updated classics, such as an icy white organic silk blouse (£195,, a beige wool and alpaca sweater with side slits for insouciantly half-tucking the hem into trousers (£225), and a keep-forever navy cashmere turtleneck (£195, 写真).


    The New-York based label is known for polished staples. You need to be quick to snap up discounted pieces online — the popular sizes go fast — but savvy shoppers can get tapered wool trousers for £138 (写真),

    merino polo necks for £84 and even a camel trench for £272 (写真) at before they sell out.


    With muted colours and simple cuts, the cool Scandi label has nailed luxury, everyday basics: a marled merino wool sweater (写真, £158,, a sharp double-breasted wool blazer (£228) and a very chic leather-trimmed cream shearling cape (£162).