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Speriamo che stiano scherzando! Gucci baffles shoppers with £2,200 sun visor complete with an equine main and a black leather harness

  • Luxury Italian brand, Gucci came under fire for selling the unusual head garment
  • Online shoppers labelled the hat as something resembling a BDSM garment
  • Others condemned the high price for such an eccentric piece of headwear
  • Gucci has been mocked for horsing around by selling a sun visor with equine hair for £2,200.

    The Italian fashion house’s black leather visor has been likened to bondage gear, while one baffled shopper said it resembled a Spartan helmet.

    The listing on the Gucci website reads: ‘Equestrian references, dating back to the 1950s, are continually revisited in new and unexpected ways.

    ‘This visor is characterised by a black leather harness, recalling those used in horse riding.

    ‘A striking rendition of a horse’s mane completes the style.








    Gucci has been attacked by online critics after selling a sun visor with a horse hair mohican for £2,200

    Gucci has been attacked by online critics after selling a sun visor with a horse hair mohican for £2,200

    The headpiece features a visor for keeping the sun out of the wearer's eyes and an open harnes system that goes around the head

    The headpiece features a visor for keeping the sun out of the wearer’s eyes and an open harnes system that goes around the head

    One user thought the hat was more suited to appearing in San Francisco's annual BDSM carnival

    One user thought the hat was more suited to appearing in San Francisco’s annual BDSM carnival

    The ‘Visor with harnessonly keeps bright light out of the wearerseyes and doesn’t offer the head any protection from the sun’s rays because it’s open at the top, apart from the horse mane covering.

    Lo fa, però, boast an adjustable chin strap and buckle.

    Gucci first unveiled the accessory in April 2021 with models parading it on the catwalk, before its recent attention online.

    Commenter James Worrad was baffled by the price and said on Twitter: ‘£2,200 this’ll set you back, ragazzi. A must-have, clearly.

    The 'Visor With 'Harness' features real horse hair in a mohican style to add to the equestrian look

    The ‘Visor With ‘Harnessfeatures real horse hair in a mohican style to add to the equestrian look

    Gucci first unveiled the visor in April 2021 with models parading it on the catwalk, before its recent attention online

    Gucci first unveiled the visor in April 2021 with models parading it on the catwalk, before its recent attention online

    Another commenter was surprised at the steep price given the eccentricity of the unusual garment

    Another commenter was surprised at the steep price given the eccentricity of the unusual garment

    Lee Thomason compared it to the clobber worn at the famous San Francisco BDSM event.

    Ha aggiunto: ‘Looks like something you’d see at the Folsom Street Fair.

    Un altro ha detto: ‘I would expect it will be popular with Spartan warriors.

    The backlash comes after another Gucci faced another brush with online critics after releasing a collaboration with outdoor brand The North Face.

    A collaboration between Italian fashion house Gucci and outdoor brand The North Face is being mocked online after adverts for the line showed models hiking in heels, skirts and puffer jackets

    A collaboration between Italian fashion house Gucci and outdoor brand The North Face is being mocked online after adverts for the line showed models hiking in heels, skirts and puffer jackets

    It was mocked for showing models hiking up mountains wearing skirts and heels teamed with giant puffer jackets.

    Mountaineers and hikers said they were horrified that the long-standing label, known for its no-nonsense climbing wear, had teamed up with the high end fashion house and branded it fashion for ‘the Daddy’s credit card brigade’.

    The North Face’s Instagram account has suffered comment after comment questioning the 1970’s-inspired tie-up, promotional pictures for which show camping models mixing patterned outerwear with sandals and smart leather bags.

    The collaboration has been plugged by Pixie Geldof, who was apparently paid to promote the range to her 194,000 Seguaci di Instagram.

    Models can be seen frolicking in the woods wearing heels and leatherwear in a 70s inspired move by Gucci and The North Face that has received a largely negative reaction

    Models can be seen frolicking in the woods wearing heels and leatherwear in a 70s inspired move by Gucci and The North Face that has received a largely negative reaction

    Many fans of The North Face were not impressed by the collaboration between the two brands, with some asking if it was an April fool

    Many fans of The North Face were not impressed by the collaboration between the two brands, with some asking if it was an April fool








    On Wednesday the socialite posted a picture of herself in a green gilet with a huge North Face/Gucci logo, detto: ‘In my head this is very Lady Di @gucci #thenorthfacexgucci #ad.

    Her friend Daisy Lowe replied: ‘Such a BABE I LOVE THIS SO MUCH.

    Fashion designer Henry Holland also chipped in, detto: ‘Never been more jealous.

    But she too was criticised by some social media users, with Rebecca Jones commenting: ‘This stuff is just expensive disposable fashion isn’t it? No one who can afford this stuff will ever wear it for more than one season then….’

    In adverts for the line, models wearing puffer jackets, leather wear and heels are seen hiking in the woods

    In adverts for the line, models wearing puffer jackets, leather wear and heels are seen hiking in the woods

    Fans of The North Face were not impressed by the collaboration, calling it impractical and 'expensive disposable fashion'

    Fans of The North Face were not impressed by the collaboration, calling it impractical and ‘expensive disposable fashion

    High socks, booties, puffer jackets and denim shorts; the collaboration between Gucci and The North Face did not land well with some consumers

    High socks, booties, puffer jackets and denim shorts; the collaboration between Gucci and The North Face did not land well with some consumers

    But for The North Face’s Instagram account, things were looking far gloomier, with dozens of negative messages blasting the tie-up as a sell-out.

    ‘Bro I swear if I ever see someone outdoors dressed like that,’ one unimpressed user said.

    ‘Rest In Peace to a once proud and respected outdoor company,’ un altro ha scritto.

    One commenter said the collab showed people ‘dressed impractically’, aggiungendo: ‘My issue is a brand that I used to love feeling the need to partner with an overpriced fashion brand and use overpaid and underskilled models in an advert wearing inadequate and ridiculous clothing whilst pretending to do #adventure.

    Socialite Pixie Geldof promoted the line in a sponsored advert on her Instagram account, saying it made her feel like lady Di (nella foto)

    Socialite Pixie Geldof promoted the line in a sponsored advert on her Instagram account, saying it made her feel like lady Di (nella foto)

    ‘Perfect time to release this collab since people are getting evicted from their homes. These tents are going to look (fire emoji) under all of the highway overpasses,’ ha detto un altro.

    ‘Someone in marketing needs fired for this disaster,’ ha scherzato un altro.

    E uno ha scritto: ‘We need conservation not exploration. I’d love to see you promote your renewed and refurbished clothing store,’ while one vowed: 'Se questo è reale, I am legit never buying North Face again.

    ‘Gucci designed itself as status, opulence and fashion. North Face is breaking into the fashion arena now? Il musicista e il suo compagno di ballo potranno tornare sulla pista da ballo solo dopo che avranno dimostrato di essere risultati negativi e che saranno sufficientemente sani per farlo. Not gonna lie,’ un altro ha commentato.

    Unimpressed social media users ridiculed the images of the collaboration, with one remarking that 'someone in marketing' needed to be fired

    Unimpressed social media users ridiculed the images of the collaboration, with one remarking that ‘someone in marketingneeded to be fired