It’s the Gucci treasure hunt! Designer items will be hidden in the aisles at Asda as part of Black Friday bonanza
The supermarket is putting 30 cut-price second-hand items from the fashion house in some of its 50 clothing departments in a bid to attract designer label devotees.
With new Gucci styles costing up to £4,000 for a coat and even socks retailing at £145, lucky shoppers could net a special bargain.
Millions will spend today shopping online or rushing to UK stores hoping for huge discounts.
ASDA is hoping to spark a treasure hunt by hiding Gucci fashions in its George range, including a £800 black and purple dress for £15 (right), and a red skirt worth around £700 (left)
The Asda offer is linked to a partnership with vintage wholesaler Preloved, where second-hand clothes – including designer labels and sought after sports brands – are resold in an effort to make fashion more sustainable.
It also coincides with the release of Ridley Scott’s House Of Gucci film, starring Adam Driver and Lady Gaga.
Asda said: ‘Thirty exclusive pieces will be hidden in stores around the UK, with teasers on social media encouraging customers to hunt through their local Asda for the chance to purchase a piece of designer history for as little as £12.
‘We have some of the fashion house’s iconic shirts, jackets and dresses.’
Bargains include a £2,000 coat jacket for £25 (right)as well as a leaf print blouse (left) from the Gucci Spring 2009 collection, worth an estimated £400
The Asda offer is linked to a partnership with vintage wholesaler Preloved. Pictured: A £20 men’s navy shirt, which is worth an estimated £400
Bargains include a £2,000 coat jacket for £25 and an £800 black and purple dress for £15, as well as a leaf print blouse from the Gucci Spring 2009 collection, worth an estimated £400, and a red skirt worth around £700, for which Asda prices have not been revealed.
Steve Lynam, managing director of Preloved, said: ‘We’re delighted to be able to offer their customers the chance to pick up something they have always dreamed of owning in their local supermarket.’
Black Friday is now predominantly an online event in the UK.
However, retail analysts still believe there will be around 20 per cent more people on the streets today than a week ago.
Direct Line is predicting spending of £12billion on 30million items.