Now tomato ketchup will come in PAPER bottles: Heinz creating new packaging – and promises wood pulp container won’t change the taste (but how hard you can slap it on your chips is still being tested)
Heinz is creating a brand new ketchup bottle made from paper and plans on being the first ever sauce brand to have completely renewable packaging.
In partnership with Pulpex, who also created a paper bottle for whisky brand Johnnie Walker, the condiment company want to make all their packaging recyclable, reusable or compostable by 2025.
Paper bottles will not affect the taste of the ketchup, but boffins are fighting to develop the container so it won’t affect the product’s longevity.
The bottle is made from wood pulp and would be made available alongside the current classic glass and plastic bottles.
Trials are to find out if the paper version will keep the customary ‘tapping’ on the bottom of the bottle which gets the ketchup to dollop onto food.
The company already uses 30 per cent recycled plastic and has uses recyclable caps.
Kraft Heinz CEO Miguel Patricio said: ‘Packaging waste is an industry-wide challenge that we must all do our part to address.
Heinz is creating a brand new ketchup bottle made from paper (pictured) in a bid to make all their packaging recyclable, reusable or compostable by 2025 – and the wood pulp won’t affect the taste of the ketchup
‘That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices.
‘This new Heinz bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.’
Heinz, whose net sales are over £21 billion dollars, aim to have net zero greenhouse gas emissions by 2050.
Scott Winston, the CEO of Pulpex, said: ‘We are delighted to work with HEINZ to bring our patented packaging technology to such a famous name in food and are excited about the potential of this collaboration.
The new bottle is made from wood pulp and would be made available alongside the current classic glass (left) and plastic bottles (right)
‘We believe that the scope for paper-based packaging is huge, and when global household names like Heinz embrace this type of innovative technology, it’s good news for everyone – consumers and the planet.’
Heinz already use refill options across the UK, partnering with Tesco’s Loop programme to cut down on unnecessary and oversized packaging.
Last week, brand When in Rome became the latest wine company to offer a paper bottle, made from 94 per cent recycled paper.
The sustainable brand developed the bottles in collaboration with the British packaging company Frugalpac.
Trials are to find out if the paper version will keep the customary ‘tapping’ on the bottom of the paper bottle (pictured) which gets the ketchup to dollop onto food
Some drinks giants have run trials on paper bottles for spirits, including Diageo’s Johnnie Walker whisky.
The three wines, Pecorino IGP Terre di Chieti, Rosato and Primitivo IGP Puglia, will be launched this month priced at £10.99 and sold on online supermarket Ocado.
Founder of When in Rome, Rob Malin, said: ‘We feel we’re really making our mark on the industry, particularly when it comes to encouraging others to follow in our footsteps towards a more sustainable future.’