‘The Father, the son, and the House of Gucci’: Lady Gaga and Adam Driver shine in FIRST TRAILER for Ridley Scott’s glitzy crime drama about downfall of the Gucci family fashion dynasty
The very first trailer for Ridley Scott’s glitzy new crime drama House of Gucci was released Thursday, which details the downfall of the Gucci family fashion dynasty.
The film is based on the true story of Patrizia Reggiani – played by pop icon Lady Gaga – who orchestrated the assassination of her husband, former Gucci fashion brand head Maurizio Gucci, played by Adam Driver.
Gaga, who won an Oscar for her first film role in A Star Is Born, unveiled the trailer on her official Instagram on Thursday afternoon, along with MGM’s YouTube, just a day after the character posters dropped.

Patrizia: The trailer begins with a fashionable Patrizia walking down an Italian sidewalk, lowering her sunglasses, looking at the Gucci store
The trailer begins with a fashionable Patrizia walking down an Italian sidewalk, lowering her sunglasses, looking at the Gucci store.
‘It was a name that sounded so sweet, so seductive,’ Patrizia says, adding it was ‘synonymous with wealth, style, power,’ as we see footage from the Gucci fashion shows.
We get a new look at Adam Driver’s Maurizio Gucci, as Patrizia adds, ‘But that name was a curse too,’ as she’s seen looking at a photograph of Maurizio in a car.

Wealth: ‘It was a name that sounded so sweet, so seductive,’ Patrizia says, adding it was ‘synonymous with wealth, style, power,’ as we see footage from the Gucci fashion shows

First look: After unveiling a series of character posters, MGM and United Artists Releasing have debuted the first trailer for House of Gucci, with the first look at Lady Gaga as Patrizia Reggiani

True: The film is based on the true story of Reggiani orchestrating the assassination of her husband, former Gucci fashion brand head Maurizio Gucci (Adam Driver, above)

Curse: We get a new look at Adam Driver’s Maurizio Gucci, as Patrizia adds, ‘But that name was a curse too,’ as she’s seen looking at a photograph of Maurizio in a car
We see footage of Maurizio and Patrizia’s wedding, with Maurizio saying, ‘I’ve been a Gucci all my life,’ as Patrizia adds, ‘You’re in the history books!’
Aldo Gucci (Al Pacino) tells Paulo Gucci (an unrecognizable Jared Leto), ‘You are a Gucci, you need to dress the part.’
Paulo, smoking a cigarette in a plum corduroy suit, responds by stating, ‘It’s chic.’

Wedding: We see footage of Maurizio and Patrizia’s wedding, with Maurizio saying, ‘I’ve been a Gucci all my life,’ as Patrizia adds, ‘You’re in the history books!’

Aldo: Aldo Gucci (Al Pacino) tells Paulo Gucci (an unrecognizable Jared Leto), ‘You are a Gucci, you need to dress the part’

Chic: Paulo, smoking a cigarette in a plum corduroy suit, responds by stating, ‘It’s chic’
The trailer then boasts the Academy Award wins and nominations from its cast members such as Gaga, Driver, Leto, Jeremy Irons (Rodolfo Gucci), Salma Hayek (Pina Auriemma), Pacino and director Ridley Scott.
Patrizia tells Maurizio that, ‘Gucci needs new blood. It’s time to take out the trash,’ as they’re seen dancing at Studio 54 in New York.
Maurizio responds plainly, ‘They’re my family,’ though she responds intensely, ‘So am I.’

New blood: Patrizia tells Maurizio that, ‘Gucci needs new blood. It’s time to take out the trash,’ as they’re seen dancing at Studio 54 in New York

Family: Maurizio responds plainly, ‘They’re my family,’ though she responds intensely, ‘So am I’
Maurzio is seen sitting with Paulo over cigarettes, with Paulo telling him, ‘You picked a real firecracker,’ as Maurizio responds, ‘She’s a handful.’
The trailer winds down with shots of the Gucci family enjoying their life of luxury – going shopping, skiing trips, etc.
Things start spiraling, though, as Aldo is seen being taken away while a hand is shown with a gun, seemingly firing the shots that took Maurizio’s life.

Handful: Maurzio is seen sitting with Paulo over cigarettes, with Paulo telling him, ‘You picked a real firecracker,’ as Maurizio responds, ‘She’s a handful’

Gun: Things start spiraling, though, as Aldo is seen being taken away while a hand is shown with a gun, seemingly firing the shots that took Maurizio’s life
Patrizia is then seen stating, ‘I don’t consider myself to be a particularly ethical person, but I am fair,’ while sipping a tea.
The final shot in the trailer features Paulo asking Patrizia if she can keep a secret, as she performs the stations of the cross, but says, ‘Father, son and House of Gucci.’
During the murder trial, which transfixed Italy, Reggiani arrived each day wearing head-to-toe Gucci clothes and accessories.

Not ethical: Patrizia is then seen stating, ‘I don’t consider myself to be a particularly ethical person, but I am fair,’ while sipping a tea

Final shot: The final shot features Paulo asking Patrizia if she can keep a secret, as she performs the stations of the cross, but says, ‘Father, son and House of Gucci’

Coming soon: House of Gucci, directed by Ridley Scott from a script by Roberto Bentivegna, based on Sara Gay Forden’s book, hits theaters November 24
The court heard how she had ordered the murder of her husband after he offered her $650,000 in a divorce settlement.
She was initially sentenced to 29 years in 1998, which was reduced to 26 on appeal. She served 18 – with her pet ferret Bambi as a companion for some of the time – before being released in October 2014.
Well-known for her luxury lifestyle, Reggiani once said: ‘I’d rather cry in a Rolls than be happy on a bicycle’ and turned down the offer of day release while in prison because it would have meant doing ‘menial’ work.
House of Gucci, directed by Ridley Scott from a script by Roberto Bentivegna, based on Sara Gay Forden’s book, hits theaters November 24.