Jay-Z slams perfume company Parlux for ‘lazy’ and ‘crappy’ work: Music mogul tells Manhattan court where he is being sued for failing to promote his Gold Jay-Z cologne that commercial was ‘B-rate’ as he counter sues for $2.7m
Jay-Z has accused a perfume company he signed a deal with of being ‘lazy’ and doing ‘crappy’ work.
The music mogul, born Shawn Carter, is being sued by Parlux Fragrances for allegedly failing to meet his contractual obligations as part of a product launch.
According to the complaint filed in 2016, Carter, 51, cost Parlux $18 million by refusing to make promotional appearances to help sell his Gold Jay Z cologne and related products.
Parlux claimed that he failed to promote the cologne as per his contractual obligations such as missing promotional spots on Good Morning America and in Women’s Wear Daily in 2013. The company also claims he didn’t show up for the Gold Jay Z launch at Macy’s in November 2013.
The rapper later countersued, claiming he is still owed $2.7 million under the deal.
On Monday Jay-Z blamed the company for its shoddy work.
‘I’ve always had problems with the quality of lazy work that was coming from Parlux,’ he said, adding later in the day that Parlux does ‘crappy, lazy work.’
Jay-Z, real name Shawn Carter, is seen on Monday arriving at the Supreme Court of New York City to testify in his case against perfume company Parlux, which accuses him of breach of contract for failing to promote the product
The rapper, 51, returned to court on Monday for a second day of testimony
Jay-Z, worth an estimated $1.4 billion, on Monday said Parlux did ‘lazy’ and ‘crappy’ work in promoting the perfume
He also said he objected to the commercial, which featured a naked woman covered in liquid gold.
‘It’s a B-rate commercial and my name is on it,’ he wrote in an email turned over as evidence in the case.
Carter signed a contract with Parlux in 2012, agreeing to lend his name to a fragrance line
He said he was unhappy with the decision to sell the perfume at Superdrug, a discount UK drug store chain.
He argued that was a violation of his contract with them.
‘We are trying to build a brand,’ he testified.
‘You’re almost cutting the legs off from the brand [by] putting it in discount stores.’
Anthony Viola, a lawyer for Parlux, claimed that the New York-born rapper – who is worth an estimated $1.4 billion – ‘constantly threw sand in the gears’ when it came to Gold Jay Z’s success.
But Jay-Z strongly denied Viola’s claims.
Alex Spiro, representing Jay-Z, asked if he wanted the perfume to fail.
‘Absolutely not,’ he responded.
‘If I hurt Parlux and I hurt Gold Jay Z — they are in my name.
‘I’m not going to cut off my nose to spite my face.
‘It was a tough relationship but I was still trying to create something amazing.’
The company expected to make $100million off sales of the $72-a-bottle Gold Jay Z colognes within five years, but instead lost money, according to the lawsuit
Jay-Z is seen on October 30 being inducted into the Rock and Roll Hall of Fame in Cleveland, Ohio
The music mogul was inducted by Dave Chapelle and is seen celebrating on Saturday night
Jay-Z said that while he had many products in his brand, the cologne was the only one that bore his name.
‘My name is everything to me,’ he said.
In opening statements last month, Spiro told jurors that the fragrance was supposed to be a ‘high-end product and brand.’
He said: ‘He didn’t want a product on the shelves of Walmart in between the hand sanitizers and Tic Tacs.
‘He wanted it to be something special and selling his product through those kinds of channels and those kinds of ways, it would diminish Jay-Z’s brand.’
His testimony concluded at the end of Monday’s hearing.