Microsoft Excel influencer reveals how she turned viral TikTok videos about spreadsheets into a software training business that has her working 15 hours a week and making six figures A DAY
A Microsoft Excel influencer has opened up about how she parlayed her viral videos into a software training business — and now makes up to six figures a day selling her online courses.
Kat Norton, 27, from Long Island, New York, is best known as ‘Miss Excel’ aan TikTok en Instagram, where she has more than a million followers. In her playful videos, she dances around while teaching Excel tips and shortcuts, but that’s not where she makes her money.
The entrepreneur, who credits her access to manifestation, uses the social media platforms as marketing channels for her video courses that are hosted on Thinkific. The prices range from $297 for one course to $997 for the complete Microsoft Office Suite bundle.
‘When I first started the business, I scaled it within six months to six figures,’ she explained on The Verge’s podcast, Decoder with Nilay Patel. ‘Since then we have been doing six-figure months.’
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Verhaal: Kat Norton, 27, from Long Island, New York, detailed how she parlayed her viral TikTok videos into a software training business on The Verge’s podcast, Decoder with Nilay Patel
Maak aanspraak op roem: Norton, who is known as ‘Miss Excel’ op sosiale media, dances around while teaching Microsoft Excel tips and shortcuts in her playful clips
‘I actually just had my first six-figure day a few weeks ago, which I was super excited about,’ het sy bygevoeg. ‘It’s been just the most incredible, fun journey building this business.’
Norton launched ‘Miss Excel’ at the height of the coronavirus pandemic, but before that, she just genuinely liked teaching people how to use the software. When she began working at the global consulting firm Protiviti four and a half years ago, she built an Excel training course ‘for fun.’
The company appreciated her passion and had her traveling around the country hosting her training sessions, but when most of the country went into lockdown in March 2020, she found herself back in her childhood bedroom at her parents’ huis.
With her newfound free time, she was inspired to work on herself, focusing on meditation, mindfulness, and manifestation. While she appears outgoing in her videos, she admitted she was ‘incredibly shy and had a lot of anxiety’ before she joined TikTok.
Ongelooflik: The Microsoft Excel influencer has more than 656,000 followers on TikTok after joining the social media platform a year and a half ago
Goeie vibrasies: Norton, who credits her access to manifestation, uses TikTok as a marketing channel for her video courses that are hosted on Thinkific
‘I highly recommend that, before posting yourself dancing on the internet, that you do your fair share of inner work and make sure you’re at a place where you can handle what comes with that,’ she advised.
When Norton created ‘Miss Excel’ two months later in June 2020, she knew it was going to dramatically change her life.
‘I didn’t even have a TikTok — I turned to my mother and said, “Ma, I’m going to be rich and famous soon so I need you to prepare your nervous system for that.” She was laughing,’ the digital creator recalled.
‘Sy was soos, “Wat? Wie is jy?” ek het gesê, “Just watch.” And then I got this intuition to put Excel on TikTok. I didn’t even have a TikTok app on my phone at the time. I had so much resistance to it because my mental voice was saying, “Jy's 27 jaar oud. You cannot make a TikTok.” My gut voice was arguing, “Make the TikTok.”‘
Norton started posting one clip a day, but she didn’t have to wait long for success. Her fourth TikTok video ended up earning 100,000 uitsig.
Across platforms: Norton also has a popular Instagram account, wat het 524,000 volgelinge
Slim: Norton makes up to six figures a day from her online classes, which range in cost from $297 for one course to $997 for the complete Microsoft Office Suite bundle
She was only six days into the venture when a CEO of an IT company reached out to her asking if she could create training videos in G Suite products for students, ouers, and teachers.
‘I formed an LLC. I ordered a green screen and a ring light and set it up in my childhood bedroom,’ sy het gese. ‘I moved the furniture out of the way. I started recording videos after work and selling them back to this guy. Op hierdie punt, it’s day six on TikTok, and I’m already making money.’
Within three weeks, sy het 100,000 followers and a viral video that hit 3.6 miljoen uitsigte. Op daardie stadium, there were fears that TikTok was about to be banned, so she started building followers on Instagram as a backup.
Norton admitted that she doesn’t run her business using traditional social media strategies. In plaas daarvan, she focuses on energetics.
‘I get my energy to a place where my presence is truly magnetic and I will get visions of what will go viral,’ sy het gese. ‘Then I run to my computer and I make those ideas because essentially social media content is straight-up energy transmissions. You’re receiving my energy through the phone.’
This is how it happened: In Augustus, she shared a video featuring a timeline of her success, starting with the launch of ‘Miss Excel’ in Junie 2020
Side hustle: After her first video went viral, a a CEO of an IT company reached out to her asking if she could create training videos in G Suite products for students and teachers
Always be prepared: Op daardie stadium, there were fears that TikTok was about to be banned, so she started building followers on Instagram as a backup
In Oktober 2020, The Morning Brew reached out to her about coming on the show. Op dieselfde tyd, she spoke with a business coach who advised her to have a product she’s selling in time for the appearance.
Norton took a few weeks off work and created her first Excel course, which she started selling on Black Friday that year. Twee maande later, her course was making her more money than her day job.
With the encouragement of another business coach, she quit her job in January and released her second course in April 2021, which marked her ‘first six-figure month.’
Norton went on to receive the Microsoft MVP award, and she also started working with the brand to learn more about its products in order to better serve her audience.
‘The whole experience has been just incredible. It scaled to my first six-figure day a couple of weeks ago. I was super hyped about that,’ sy het gese, later noting that she doesn’t make six figures every day.
Dreams do come true: Within three weeks, sy het 100,000 followers and a viral video that hit 3.6 miljoen uitsigte
Groot besigheid: Norton started selling her first Excel course online in November 2020, and within two months, it was making her more money than her day job, which she quit shortly after
Sukses: North went on to have her first six-figure month followed by her first six-figure day, and when she’s not launching a course, she only works 15 ure per week
The ‘Miss Excel’ founder explained that most of her profits are ‘just straight passive income.’ Her overhead when she first launched the company was around $500 n maand, insluitend die $150 a month she pays to host her courses on Thinkific.
She recently hired an advertising company to help her build her presence via ads on Facebook, Instagram, and LinkedIn. What’s even more incredible, if she doesn’t have a course that she is launching, she only works about 15 ure per week.
‘I spend a lot of that time in a creative state of flow. Those are usually the days that the most sales will actually come in because I’m in that receiving energy,’ verduidelik sy. ‘I wanted to create a life for myself where I can travel.’
Thanks to her new career, she has the freedom to work wherever she wants. She and her boyfriend fly to a new state every month.
‘I came into all this because I wanted to create the life that I wanted for myself,’ verduidelik sy. ‘I wanted freedom: financial freedom and geographic freedom. I wanted just to be able to do what lights me up every day.’