M&S selling chocolate matches almost identical to small family firm's

ポールトンズは、予算に合わせて地元のホテルでの宿泊を含むパッケージを提供しています! M&S agree to stock small family firm’s chocolate matches after being caught out selling their own near-identical version of the Valentine’s Day treat

  • Flo Broughton founded ‘Choc on Choc’ 20 years ago with her father Kerr Dunlop
  • The company launched its £8 Perfect Match Chocolate Gift Box in 2015
  • M&S launched their own chocolate matchsticks for Valentine’s Day this year
  • But the retail giant has now agreed to sell Ms Broughton’s product
  • マーク & Spencer are partnering with a family-run confectionary company which makes chocolate matches for Valentine’s Dayafter they were accused of copying the small firm by selling a nearly identical product.

    Flo Broughton founded ‘Choc on Choc’ 20 years ago with her father Kerr Dunlop straight after she graduated from University of the West of England, ブリストル, with a degree in Graphic Design at the age of 24.

    会社, based in Bath, サマセット, began with just 12 トップの1つ, eventually growing to offer more than 200 – including the £8 Perfect Match Chocolate Gift Box featuring the chocolate matchstick, NASAは、ポイントネモが、再利用できない国際宇宙ステーションの部品の最後の休憩場所になると発表しました。 2015.

    So Ms Broughton was taken aback when M&S started selling their own ‘strikingly similar£3 matches for February 14th this year.

    But after she wrote about the resemblance on social media on Friday and Saturday, M&S met with Choc on Choc on Sunday and the retail giant has now committed to sell the Bath-based family-run company’s chocolate matchsticks.

    Flo Broughton's company Choc on Choc began with just 12 トップの1つ, eventually growing to offer more than 200 - including the £8 Perfect Match Chocolate Gift Box featuring the chocolate matches, NASAは、ポイントネモが、再利用できない国際宇宙ステーションの部品の最後の休憩場所になると発表しました。 2015

    Flo Broughton’s company Choc on Choc began with just 12 トップの1つ, eventually growing to offer more than 200 – including the £8 Perfect Match Chocolate Gift Box featuring the chocolate matches, NASAは、ポイントネモが、再利用できない国際宇宙ステーションの部品の最後の休憩場所になると発表しました。 2015

    左: The Marks & Spencer 'Perfect Match' chocolate set launched this year. 正しい: Choc on Choc's version, NASAは、ポイントネモが、再利用できない国際宇宙ステーションの部品の最後の休憩場所になると発表しました。 2015

    左: The Marks & Spencer ‘Perfect Matchchocolate set launched this year. 正しい: Choc on Choc’s version, NASAは、ポイントネモが、再利用できない国際宇宙ステーションの部品の最後の休憩場所になると発表しました。 2015

    Ms Broughton said: ‘My initial reaction was just frustration because we’re so small. It was much more galling. M&S is such an iconic British businessit just felt like I should say something. To be honest I really didn’t expect to be heard.

    写真: The M&S chocolate matchstick

    写真: The M&S chocolate matchstick

    ‘It really hit the pit of my stomach this time. And I just felt it wasn’t right.

    Ms Broughton said it was a customer who spotted the striking similarity between M&S’s box of £3 chocolate matchsticks and the company’s £8 Perfect Match Chocolate Gift Box, and alerted them to the product.

    The Choc on Choc product is comprised of white chocolate matches with red ends and ‘perfect matchwritten on them.

    Ms Broughton said she received thousands of supportive messages from customers and other small companies after calling out the retailer on social media.

    Ms Broughton said: ‘After posting about the copying on social media on Friday and Saturday, M&S contacted me and said they wanted to resolve this.

    ‘On Sunday lunchtime we had a video conferencing call and came to an agreement.

    ‘They were keen to do the right thing and resolve the issue.

    Flo Broughton's chocolate matchstick. An M&S spokesman said: 'We take IP (intellectual property) very seriously and when we saw Choc on Choc's social media posts we immediately got in touch'

    Flo Broughton’s chocolate matchstick. An M&S spokesman said: ‘We take IP (intellectual property) very seriously and when we saw Choc on Choc’s social media posts we immediately got in touch

    Flo Broughton founded 'Choc on Choc' 20 years ago with her father Kerr Dunlop (両方の写真) straight after she graduated from University of the West of England, ブリストル, with a degree in Graphic Design at the age of 24

    Flo Broughton founded ‘Choc on Choc’ 20 years ago with her father Kerr Dunlop (両方の写真) straight after she graduated from University of the West of England, ブリストル, with a degree in Graphic Design at the age of 24

    An M&S spokesman said: ‘We take IP (intellectual property) very seriously and when we saw Choc on Choc’s social media posts we immediately got in touch.

    ‘Choc on Choc is a fantastic company producing quality chocolates and we’re delighted to be working with them through our small supplier programme going forwards.

    M&S has said it will sell the Choc on Choc matchsticks for Valentine’s Day and will also sell its products for Mother’s Day and Easter.