Perché lo streaming non può ancora competere con la TV?: Netflix hit Squid Game comes 10th in list of most-watched shows… dietro rigorosamente, Countryfile and Coronation Street
Streaming giants are failing to beat traditional broadcasters in the UK’s TV ratings charts.
Despite their boom in popularity, only five shows from the likes of streaming services feature in the top 100 most-watched TV shows in Britain last month, research revealed yesterday.
Netflix had four shows in the top 100 while Disney’s film Black Widow also made the list. The figures were released by the UK’s TV audience measurement body, BARB.
Only five streamed shows made the top 100 most-watched in Britain last month, with only Netflix’s Squid Game in the top ten
Rigorosamente Vieni a ballare, The Great British Bake Off and Countryfile drew more viewers here than global sensations like Squid Game (nella foto)
It measured which programmes across all channels and subscription video on demand services were most watched in October on TV sets only.
BBC1’s Strictly episode at the end of the month topped the list with an audience of 10.44million with The Great British Bake Off in second on 8.89million.
An episode of ITV’s new drama The Larkins was third with Silent Witness, Shetland, Countryfile and Coronation Street following.
Episode seven of South Korean show Squid Game was the tenth most watched on a TV set in October – with 5.77million. But the number is thought to be much higher as the figures only measured how many had tuned into the English dubbed version. Many more are thought to have watched it using subtitles, meaning it could be much higher up the list. Amazon Prime Video had no shows in the top 100 for this month.
In total Netflix had four shows in the top 100, including film The Guilty in 46th place with 3.12 milioni, psychological thriller You was in 58th place with 2.69 million and another drama Maid in 67th with 2.52 milioni. Disney’s film Black Widow was in 79th position.
BARB described the new way of collecting TV ratings as a ‘once-in-a-generation upgrade’, as it is measuring subscription streamers and video-sharing as well.
The South Korean series centres around a fictional game show in which poverty-stricken characters compete in a series of death games to win a £27million cash prize
Data is being collected by the organisation from ‘router meters’ in internet connected homes that are part of BARB’s survey group. It is thought there are about 5,300 homes that take part with 96 per cent of these said to be connected online.
The research found that in October there was 231 minutes per day of viewing, di cui 68 per cento, o 156 minuti, was broadcaster viewing, a further 35 minutes was for subscription or advertising video-on-demand viewing and 40 minutes was with video sharing.
Justin Sampson, BARB’s chief executive, disse: ‘Understanding people is at the heart of BARB’s remit and it’s been clear for some time that streaming services have started to attract viewers who have traditionally relied solely on linear channels for their viewing entertainment.
‘It’s great news for the television and advertising industry that we’re upgrading our always-on measurement service to include SVOD and video-sharing platforms. For the first time there is audience measurement for these services that bears all the hallmarks of a joint-industry currency: indipendenza, objectivity and transparency.’