Property developer uses influencer aged NINE to  sell villas in Dubai

Inside Dubai viewers left horrified as property developer enlists influencer aged NINE to help him sell luxury villas he’s struggling to shift after investing millions in chain of man-made islands

  • ‘The Worldis a 300-island chain laid out in the shape of the world’s continent
  • Multi-billion pound plan to build on 5,000-hectare site ground to a halt in 2008
  • Work continued in 2018 including 100-villa resort and floating ‘Sea Horsehotels
  • Austrian businessman Josef Kleindienst invested millions in ‘Heart of Europe
  • A property developer who invested millions into an archipelago of man-made islands in Dubai roped in a nine-year-old Instagram Influencer to help flog luxury villas on the development.

    The World, a 300-island chain laid out in the shape of the world’s continents and made out of sand dredged from the Gulf, has only been partially developed after the lavish project ground to a halt in 2008.

    But enthusiasm for the project has been rekindled in recent years, with the decadent ‘Heart of Europedevelopment set to include a luxury 100-villa resort and floating ‘Sea Horsehomes costing up to €20million.

    Despite ongoing construction, developers still appear to be struggling to sell propertywith one marketing executive enlisting the help of Instagram famous child, Zayed Karam, to sell luxury villas on the ‘Island of 스웨덴‘.

    Appearing on BBC2’s Inside Dubai last night, French expat Delphinetasked with selling property for Austrian investor Josef Kleindienstwas seen inviting the youngsterwho charges £2,000 per postto one of the properties in the hope he would promote it on social media.








    Zayed Karam is one of Dubai's youngest influencers with more than 30,000 Instagram followers and charges as much as £2,000 per social media post

    Zayed Karam is one of Dubai’s youngest influencers with more than 30,000 Instagram followers and charges as much as £2,000 per social media post

    A property developer who invested millions into an archipelago of man-made islands in Dubai roped in a nine-year-old Instagram Influencer to help flog luxury villas on the development

    A property developer who invested millions into an archipelago of man-made islands in Dubai roped in a nine-year-old Instagram Influencer to help flog luxury villas on the development

    The World, a 300-island chain laid out in the shape of the world's continents and made out of sand dredged from the Gulf, has only been partially developed after the lavish project ground to a halt in 2008

    The World, a 300-island chain laid out in the shape of the world’s continents and made out of sand dredged from the Gulf, has only been partially developed after the lavish project ground to a halt in 2008

    Located 4km off the coast of Dubai, the 5,000-hectare cluster of man-made islands began in 2003 in a multi-billion plan unveiled by ruler Sheikh Mohammed bin Rashid Al Maktoum.

    The islands were marketed as a playground for the rich and famous, 그러나 15 years after the development was built, 80 per cent of the islands remain unsold.

    Kleindienst was one of the project’s original investors and spent millions on six islands in the ‘Heart of Europeand after raising £5 billion in investment, is keen to build a further 15 five star hotels and more than 100 luxury villas and mansions.

    Each of his developments will offer a taste of the country it represents, for example in ‘Spainthere will be Flamenco bars, gondolas in Venice, while England will feature a street where artificial rain falls every day, all year.

    Zayed, 누가 자랑 30,000 Instagram 팔로워, describes himself as the 'youngest Emirati blogger' and has shared videos promoting coffee brands and restaurants

    Zayed, 누가 자랑 30,000 Instagram 팔로워, describes himself as the ‘youngest Emirati bloggerand has shared videos promoting coffee brands and restaurants

    The nine-year-old is pictured pretending to drive a car in a humorous video posted to his Instagram page to promote a coffee brand

    The nine-year-old is pictured pretending to drive a car in a humorous video posted to his Instagram page to promote a coffee brand

    ‘This is a dream come true, and the dream doesn’t have a business plan,’ said Kleindienst appearing on the documentary series.

    ‘My wife was totally against it and I had to convince her to help me in this project and this was not an easy task, she thought it was too big.

    The investor’s right-hand woman Delphine has been tasked with selling the luxury villas on Kleindienst’s six islands, and was seen ‘trying to sell the Island of Sweden to a nine-year-oldwhile appearing on the show.

    Zayed, who boasts more than 30,000 Instagram 팔로워, describes himself as the ‘youngest Emirati bloggerand has shared videos promoting coffee brands and restaurants.

    Despite charging a hefty fee for a post, the influencer visited the luxury villa to post for free with the promise of enjoying the property’s artificial snow room.

    ‘It’s exciting and entertaining to see kidsreactions and when the reaction is positive it sends a good message we are on the right track,’ said Delphine.

    Despite charging a hefty fee for a post, influencer Zayed, 누가 자랑 30,000 Instagram 팔로워, visited the villa for free with the promise of enjoying the property's artificial snow room

    The room on the island of Sweden  provides year-long artificial snow

    Despite charging a hefty fee for a post, influencer Zayed, 누가 자랑 30,000 Instagram 팔로워, visited the villa for free with the promise of enjoying the property’s artificial snow room

    French expat Delphine - tasked with selling property for Austrian investor Josef Kleindienst - invited the influencer to help sell properties

    French expat Delphinetasked with selling property for Austrian investor Josef Kleindienstinvited the influencer to help sell properties

    Austrian investor Josef Kleindienst invested millions into the 'Heart of Europe' islands in the 300-island chain laid out in the shape of the world's continents

    Austrian investor Josef Kleindienst invested millions into the ‘Heart of Europeislands in the 300-island chain laid out in the shape of the world’s continents

    Viewers weren’t impressed with the marketing tactic, 하나의 글로: ‘You can sneer at #insidedubai. But a property developer persuading a super rich nine-year-old Instagram influencer to help sell multi-million pound houses on a fake sandbank by seducing him with a room of fake snow says more about the death of the planet than any Attenborough show.

    Others questioned why travellers would visit the archipelago rather than the country itself, 하나의 글로: ‘I’ve never been more PUT OFF a destination than I have Dubai after watching that. Awful place fully loaded with self obsessed morons, and a group of tiny islands named after countries who’s culture you can experience there??? Or ACTUALLY visit’.

    The chain of ‘Swedenislands also features 133 luxurious floating ‘Sea Horsehotels and villas, which marketing manager Delphine once again enlisted influencers to promote.

    Viewers weren't impressed with the development, with some stunned the luxurious floating 'Sea Horse' hotels and villas cost as much as €20million

    Viewers weren’t impressed with the development, with some stunned the luxurious floating ‘Sea Horsehotels and villas cost as much as €20million

    ‘As the models will be posting on their instagram the destination will be published, people will be made aware of what the destination looks like and what it feels like when you’re there’, 그녀가 말했다.

    ‘We’re selling the dream but also showing the dream is real. So you can live the dream as well as dreaming the dream’.

    The floating luxury properties weigh 400 tons once complete and feature bedrooms metres underwaterbut with starting costs at €20million, viewers weren’t impressed with their hefty price tag.

    One shocked viewer wrote: ‘€20million? 그에 대한? Holy Hell these people are insane’.

    ‘€20million for a house that could possibly sink’, 다른 말.