Rivelato: Boris and Carrie's big day out at Peppa Pig World with Wilf

Peppa Pig is ‘apolitical’: Creator says ‘we don’t get involved in politicsbut is ‘proudto be called a genius by Borisas theme park visitors say PM made his security queue on his behalf but ‘not many peoplerecognised him

  • Esclusivo: Neville Astley, one of the show’s creators, disse: ‘We don’t get involved in politics. Peppa’s apolitical
  • Boris Johnson was pictured with son Wilfred, uno, and wife Carrie at Peppa Pig World on Sunday afternoon
  • The Prime Minister and Wilf sat in a miniature car at the New Forest attraction and went on other rides
  • The trip inspired some of his speech to the CBI yesterday, which went badly wrong when PM lost his place
  • Did you see the PM at Peppa Pig World? Email martin.robinson@mailonline.co.uk
  • The creator of Peppa Pig told MailOnline today that the animated star will remain ‘apoliticaldespite Boris Johnson calling the character ‘pure geniusin his bizarre and bumbling CBI speech after a day out at Peppa Pig World with his wife and son.

    He also called the New Forest theme park ‘my kind of placewhere families said his bodyguards queued up for Boris, Carrie and Wilf but the PM did pay for his family’s £85 ticket after a series of controversial freebie holidays this year.

    Parlando con MailOnline oggi, Neville Astley, one of the show’s creators, disse: ‘We don’t get involved in politics. Peppa is apolitical. The only politics she knows is that within her family, mainly Grandpa Pig and Daddy Pig, over a broken lawnmower or something.

    ‘I’m quite proud that he called us geniuses though. It means I can go down the pub later and wear a badge that says “genio” on it.

    Ha aggiunto: ‘It’s great the Prime Minster gave us a mentionnow anyone who didn’t know who Peppa Pig was, will do now. And it’s great that he enjoyed Peppa Pig Worldwe love it when anyone enjoys themselves there’.

    The Tory leader was photographed with young Wilf at the wheel of a bright blue toy car on Sunday afternoon. Boris, his new wife and their son were also pictured having fun on a water ride. But others also there for the day admitted most failed to recognise him.

    George Bell, who was there with his family, said that in order to keep a low profile at Grampy Rabbit’s Sailing Club, the PM’s security queued up for them with ‘seven jotted around and spaced outwearing ear pieces before the Johnsons jumped in. Another woman told MailOnline that later a ‘rather scruffyMr Johnson was seen browsing toys and games in the gift shop.

    Mr Bell said: To be fair I didn’t even recognise him at first. I think his security queued up for him. I did think it was a bit odd for a man dressed in a suit to be queuing up for a children’s ride. Then I saw an earpiece and he must have been doing it for Boris. He shot off after the ride. There was a back exit which I think he went through because I was trying to look out for him again.

    Ha aggiunto: ‘I don’t know if he particularly loved it or just seemed thankful for a bit of rest. But he seemed like a nice bloke.

    Il primo ministro Boris Johnson, pictured with son Wilfred, uno, at Peppa Pig World on the day before his speech to the CBI

    Il primo ministro Boris Johnson, pictured with son Wilfred, uno, at Peppa Pig World on the day before his speech to the CBI

    Neville Astley, one of the show's creators, ha detto a MailOnline: 'We don't get involved in politics. Peppa is apolitical. The only politics she knows is that within her family, mainly Grandpa Pig and Daddy Pig, over a broken lawnmower or something'

    Neville Astley, one of the show's creators, ha detto a MailOnline: 'We don't get involved in politics. Peppa is apolitical. The only politics she knows is that within her family, mainly Grandpa Pig and Daddy Pig, over a broken lawnmower or something'

    Neville Astley, one of the show’s creators, ha detto a MailOnline: ‘We don’t get involved in politics. Peppa is apolitical. The only politics she knows is that within her family, mainly Grandpa Pig and Daddy Pig, over a broken lawnmower or something

    Come tre laureati del Politecnico hanno creato Peppa Pig e il suo marchio da 1 miliardo di sterline

    Phil Davis (Produttore di Peppa Pig), Morwenna Banks (Attore & Voce di Mamma Maiale), Peppa Pig, Harley Bird (Voce di Peppa Pig/attrice) e Neville Astley (Co-creatore di Peppa Pig) Peppa Pig 'Festival del divertimento' in 2019

    Phil Davis (Produttore di Peppa Pig), Morwenna Banks (Attore & Voce di Mamma Maiale), Peppa Pig, Harley Bird (Voce di Peppa Pig/attrice) e Neville Astley (Co-creatore di Peppa Pig) Peppa Pig "Festival del divertimento"’ nel 2019

    Adorato dai bambini in età prescolare, Peppa Pig nasce da un'idea dello studio di animazione Astley Baker Davies, guidato da Neville Astley, Marco Baker, e Phil Davis, che sono anche dietro le serie televisive The Big Knights e Holly's Little Kingdom.

    Lo studio stava lavorando a una serie per la BBC, ma è diventato frustrato dalla sua programmazione, quindi ha portato Peppa su Channel Five e sul canale satellitare per bambini Nick Jr, con la prima messa in onda dello spettacolo 2004.

    Signor Neville, Il signor Baker e il signor Davies sono passati da laureati in animazione al Middlesex Polytechnic negli anni '80 alla creazione di un franchising globale del valore di 1 miliardo di sterline. Il trio ha condiviso 140 milioni di sterline quando Entertainment One ha acquistato un 70 per cento di partecipazione in Astley Baker Davies, la loro società di produzione.

    Da allora il programma per bambini è stato trasmesso in 180 territori e in 2019 Entertainment One è stata acquisita per £ 3,3 miliardi da Hasbro, il produttore di giocattoli potente dietro il gioco da tavolo Monopoli, Play-Doh, My Little Pony e Transformers.

    Il programma è stato un successo istantaneo, fare 1 milione di sterline in vendite di merchandising nel primo anno di Peppa, e in 2005 ha vinto un Bafta per la migliore animazione prescolastica e il Grand Prix per la migliore produzione televisiva all'Annecy Animation Festival.

    Quando la seconda serie è arrivata sugli schermi, Peppa era stata venduta a più di 120 paesi, compresi gli Stati Uniti, così come il Canada, Australia, Francia, Germania e Nuova Zelanda.

    Nel 2010 Peppa è diventata il miglior giocattolo prescolare del Regno Unito, con il personaggio che ha incassato più di 200 milioni di sterline nelle vendite di merchandising nel Regno Unito, il doppio dell'anno precedente.

    Altri parchi a tema sembrano destinati a unirsi a Peppa Pig World al Paultons Park nell'Hampshire, e più merce – che include già tutto, dal Play-Doh al pigiama, carte da gioco e playset, così come copripiumini, peluche e gioielli.

    La stragrande maggioranza della fortuna miliardaria di Peppa proviene dal merchandising, con solo il cinque per cento ottenuto dalla concessione in licenza del programma per la trasmissione.

    però, anche se popolare, Peppa è stata a volte al centro di polemiche.

    Nelle prime due serie la sua famiglia non indossava le cinture di sicurezza, e la sua eroina è stata accusata di incoraggiare i bambini a comportarsi male rispondendo e saltando nelle pozzanghere. Anche un episodio in cui Peppa incontra un simpatico ragno è stato ritirato dai programmi televisivi australiani per paura che potesse incoraggiare i bambini ad avvicinarsi agli aracnidi mortali.

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    Yesterday he told the CBI that the Peppa Pig cartoon character is ‘pure genius’, despite resembling a ‘Picasso-like hairdryer’, before appearing to take a swipe at Whitehall by saying ‘no civil servant would conceivably come up with Peppa’.

    Mr Astley, Mark Baker and Phil Davies went from animation graduates at Middlesex Polytechnic in the 1980s to creating a global franchise worth £1billion. Il trio ha condiviso 140 milioni di sterline quando Entertainment One ha acquistato un 70 per cento di partecipazione in Astley Baker Davies, la loro società di produzione.

    Da allora il programma per bambini è stato trasmesso in 180 territori e in 2019 Entertainment One è stata acquisita per £ 3,3 miliardi da Hasbro, il produttore di giocattoli potente dietro il gioco da tavolo Monopoli, Play-Doh, My Little Pony e Transformers.

    Astley Baker Davies continue to make the Peppa Pig shows, but Hasbro apparently owns the merchandising rights, making millions from the sale of toys, games and other items.

    The Prime Minister told the CBI yesterday ‘not enoughpeople had Paultons Park in Hampshire in a rambling address to business leaders where he lost his place during the key speech and kept saying ‘forgive meas he frantically shuffled his papers.

    Downing Street declined to comment on the trip but a spokesman for Peppa Pig World told MailOnline: ‘Mr Johnson and his family visited Paultons Park in a private capacity and were not gifted their admission tickets.’

    Mr Johnson’s trip to the amusement park has come under the spotlight after he spoke about it during a chaotic speech to business leaders on Monday, describing it as ‘my kind of place’.

    Farhadul Azhar Tipu, 33, dall'Hertfordshire, was visiting the Hampshire attraction with his four-year-old daughter when they spotted the Prime Minister with his wife, Carrie, and one-year-old son, Wilfred.

    ‘We were literally behind them on the ride,’ Mr Tipu told the PA news agency.

    ‘It was strange that not many people recognised himhe did attract a few people’s attention but not many people realised it was the Prime Minister.

    ‘My daughter didn’t know who he was, she was just happy to be in Peppa Pig World.

    Mr Tipu took pictures of Mr Johnson on a multicoloured ride, with Wilfred sitting on his knee.

    He said he greeted the Prime Minister and asked him how his trip was, to which the politician replied ‘Very nice’.

    ‘There was civil dressed security around him but it was easy for me to talk to him as his security personals were very friendly,’ Ha aggiunto.

    He was clearly enjoying being in the driving seat although Boris Johnson really should have had two hands on the wheel.

    It was all child’s play, però, as he was sitting with son Wilf in a miniature car on a day out at Peppa Pig World on Sunday.

    The Prime Minister’s wife Carrie was also on the trip which may have helped inspire yesterday’s speech to the CBI when he hailed the cartoon character and talked of his visit to the New Forest attraction.

    Wilf, uno, was wrapped up warmly in a blue and red padded coat with dinosaur embroidered trousers.

    Mr Johnson sported blue jeans, a shirt, and navy blazer jacket topped off by a green beanie hat.

    The family was also seen having fun on the Grampy Rabbit’s Sailing Club boat ride.

    An onlooker told The Sun that Mr Johnson had ‘made a joke about how slow the ride wasand ‘seemed in good spirits’.

    Inspired by his trip with his wife Carrie and son Wilf, nella foto insieme, Mr Johnson then hailed the global success of Peppa Pig, telling business leaders the children’s cartoon was a great example of British creativity

    Inspired by his trip with his wife Carrie and son Wilf, nella foto insieme, Mr Johnson then hailed the global success of Peppa Pig, telling business leaders the children’s cartoon was a great example of British creativity

    The Johnsons went on a water ride at the popular family theme park on the edge of the New Forest

    The Johnsons went on a water ride at the popular family theme park on the edge of the New Forest

    Downing Street is still yet to say  who paid for the trip - but the family ticket will have cost more than £100 for the three of them

    Downing Street is still yet to say who paid for the tripbut the family ticket will have cost more than £100 for the three of them

    Boris cited the Peppa Pig World visit in a speech the following day - but it went wrong and he lost his place

    Boris cited the Peppa Pig World visit in a speech the following daybut it went wrong and he lost his place

    Boris Johnson and son Wilfred at Peppa Pig World in the New Forest on Sunday

    Boris Johnson and son Wilfred at Peppa Pig World in the New Forest on Sunday

    Wilf, uno, was wrapped up warmly in a blue and red padded coat with dinosaur embroidered trousers as he played with his father

    Wilf, uno, was wrapped up warmly in a blue and red padded coat with dinosaur embroidered trousers as he played with his father

    Boris and Wilf race away on a toy car together. In his speech Mr Johnson made the noise of a revving car

    Boris and Wilf race away on a toy car together. In his speech Mr Johnson made the noise of a revving car

    George Bell, 30, was out on a family day trip of his own to the theme park when he also spotted Boris waiting to go on the same ride.

    Mr Bell said: ‘I first spotted him when he was queuing ahead of me. He briefly said ‘hi, how are you?’

    ‘Then on the water ride itself, my carriage bumped into his. He remarked the ride was awfully slow.

    The PM and his wife, who married earlier this year at Westminster Cathedral, are expecting their second child together in December.

    Their first child together, Wilfred, was born in April 2020 and sports the same characteristic mop of blonde locks as his father.

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