Selfridges becomes first retailer to sell dresses in digital form only

The £100,000 dress you can’t wear! Selfridges will become the world’s first retailer to sell a range of Paco Rabanne’s dresses in so-called ‘NFTdigital form only

  • Selfridges becomes first retailer to sell clothes at exhibit in digital form only
  • Customers can buy a range of Paco Rabanne’s dresses as so-called NFTs
  • Nie-slingerbare tekens (NFT's) are digital tokens of ownership of certain items
  • They have taken world of art by storm and celebs have jumped on bandwagon
  • Anyone buying a dress in Selfridges’s latest sale for thousands of pounds might be surprised to learn they can’t wear it even once.

    The British luxury department store based in London will become the world’s first retailer to sell a range of dresses by legendary Spanish designer Paco Rabanne in digital form only.

    A dozen of Rabanne’s dresses from his ‘unwearable’ collection of the 1960s are to be sold as non-fungible tokens (NFT's) from £2,000 to more than £100,000 as part of a new exhibition at Selfridges’s flagship Oxford Circus store.

    Customers will be given a digital certificate of ownership for each outfit, but not the original item.

    A dozen of Paco Rabanne’s dresses from his ‘unwearable’ collection of the 1960s are to be sold as non-fungible tokens (NFT's) from £2,000 to more than £100,000 as part of a new exhibition at Selfridges’s flagship Oxford Circus store

    Anyone buying a dress in Selfridges¿s latest sale for thousands of pounds might be surprised to learn they can¿t wear it even once

    Anyone buying a dress in Selfridges’s latest sale for thousands of pounds might be surprised to learn they can’t wear it even once

    The British luxury department store based in London will become the world¿s first retailer to sell a range of dresses by Rabanne in digital form only

    The British luxury department store based in London will become the world’s first retailer to sell a range of dresses by Rabanne in digital form only

    In plaas daarvan, it will be added to their wardrobe in the ‘Metaverse’, a digital world where they can use the NFT to dress an avatar of themselves.

    Each of Rabanne’s items will be available as an NFT to 56 customers from January 28, and will go alongside NFTs of rare works by Victor Vasarely, considered by many to the grandfather of optical art.

    Buyers will also be given the opportunity to travel to Paris and have a physical fitting for their own replica version of the dress.

    In 'n verklaring, Selfridges said it would be the first time that NFTs will be available to buy in a store anywhere on the planet.

    It comes after the British Museum revealed that it would be selling a rare collection of JMW Turner paintings as NFTs.

    Each of Rabanne¿s items will be available as an NFT to 56 customers from January 28, and will go alongside NFTs of rare works by Victor Vasarely, considered by many to the grandfather of optical art

    Each of Rabanne’s items will be available as an NFT to 56 customers from January 28, and will go alongside NFTs of rare works by Victor Vasarely, considered by many to the grandfather of optical art

    Artists and celebrities have jumped on the NFT bandwagon to sell various memorabilia to pieces of work. NFTs have taken the world of art by storm, with auction houses and galleries selling them for up to millions of pounds.

    Sebastian Manes, Selfridges’s executive buying and merchandising director, gesê: ‘As Selfridges looks to the future, we continue to find inspiration in the past.

    ‘In the case of Victor Vasarely and Paco Rabanne, we have more than fifty years of proposals for the future to explore.

    ‘I love the idea of bringing Vasarely’s art to a social space like Selfridgesalongside the distinct identity of Paco Rabanne — and using their vision as way to bring emotion, connection and accessibility to the experience.’

    Wat is NFT's?

    Wat is 'n NFT?

    'n Nie-slingerbare teken (NFT) is 'n unieke digitale teken wat met 'n kunstenaar se handtekening geïnkripteer is en wat die eienaarskap en egtheid daarvan verifieer en permanent aan die stuk geheg is.

    Hoe lyk hulle?

    Die meeste NFT's bevat 'n soort digitale kunswerk, soos foto's, video's, GIF's, en musiek. Teoreties, enigiets digitaal kan in 'n NFT verander word.

    Waar koop jy hulle?

    Op die oomblik, NFT's word meestal in sogenaamde 'druppels' verkoop, tydige aanlynverkope deur blokketting-gesteunde markplekke soos Nifty Gateway, Opensea en Rarible.

    Hoekom sal ek een wil besit?

    Daar is 'n verskeidenheid redes waarom iemand dalk 'n NFT wil koop. Vir sommige, die rede kan emosionele waarde wees, omdat NFT's as versamelaarsitems gesien word. Vir ander, hulle word gesien as 'n beleggingsgeleentheid soortgelyk aan kripto-geldeenhede, want die waarde kan toeneem.

    Wanneer is NFT's geskep?

    Writer and podcaster Andrew Steinwold traced the origins of NFTs back to 2012, met die skepping van die Coloured Coins-cryptocurrency. Maar NFT's het eers vyf jaar later in die hoofstroom inbeweeg, toe die blokkettingspeletjie CryptoKitties virtuele katte begin verkoop het 2017.

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