Selfridges becomes first retailer to sell dresses in digital form only

The £100,000 dress you can’t wear! Selfridges will become the world’s first retailer to sell a range of Paco Rabanne’s dresses in so-called ‘NFTdigital form only

  • Selfridges becomes first retailer to sell clothes at exhibit in digital form only
  • Customers can buy a range of Paco Rabanne’s dresses as so-called NFTs
  • Gettoni non fungibili (NFT) are digital tokens of ownership of certain items
  • They have taken world of art by storm and celebs have jumped on bandwagon
  • Anyone buying a dress in Selfridges’s latest sale for thousands of pounds might be surprised to learn they can’t wear it even once.

    The British luxury department store based in London will become the world’s first retailer to sell a range of dresses by legendary Spanish designer Paco Rabanne in digital form only.

    A dozen of Rabanne’s dresses from his ‘unwearable’ collection of the 1960s are to be sold as non-fungible tokens (NFT) from £2,000 to more than £100,000 as part of a new exhibition at Selfridges’s flagship Oxford Circus store.

    Customers will be given a digital certificate of ownership for each outfit, but not the original item.

    A dozen of Paco Rabanne’s dresses from his ‘unwearable’ collection of the 1960s are to be sold as non-fungible tokens (NFT) from £2,000 to more than £100,000 as part of a new exhibition at Selfridges’s flagship Oxford Circus store

    Anyone buying a dress in Selfridges¿s latest sale for thousands of pounds might be surprised to learn they can¿t wear it even once

    Anyone buying a dress in Selfridges’s latest sale for thousands of pounds might be surprised to learn they can’t wear it even once

    The British luxury department store based in London will become the world¿s first retailer to sell a range of dresses by Rabanne in digital form only

    The British luxury department store based in London will become the world’s first retailer to sell a range of dresses by Rabanne in digital form only

    Anziché, it will be added to their wardrobe in the ‘Metaverse’, a digital world where they can use the NFT to dress an avatar of themselves.

    Each of Rabanne’s items will be available as an NFT to 56 customers from January 28, and will go alongside NFTs of rare works by Victor Vasarely, considered by many to the grandfather of optical art.

    Buyers will also be given the opportunity to travel to Paris and have a physical fitting for their own replica version of the dress.

    In una dichiarazione, Selfridges said it would be the first time that NFTs will be available to buy in a store anywhere on the planet.

    It comes after the British Museum revealed that it would be selling a rare collection of JMW Turner paintings as NFTs.

    Each of Rabanne¿s items will be available as an NFT to 56 customers from January 28, and will go alongside NFTs of rare works by Victor Vasarely, considered by many to the grandfather of optical art

    Each of Rabanne’s items will be available as an NFT to 56 customers from January 28, and will go alongside NFTs of rare works by Victor Vasarely, considered by many to the grandfather of optical art

    Artists and celebrities have jumped on the NFT bandwagon to sell various memorabilia to pieces of work. NFTs have taken the world of art by storm, with auction houses and galleries selling them for up to millions of pounds.

    Sebastian Manes, Selfridges’s executive buying and merchandising director, disse: ‘As Selfridges looks to the future, we continue to find inspiration in the past.

    ‘In the case of Victor Vasarely and Paco Rabanne, we have more than fifty years of proposals for the future to explore.

    ‘I love the idea of bringing Vasarely’s art to a social space like Selfridgesalongside the distinct identity of Paco Rabanne — and using their vision as way to bring emotion, connection and accessibility to the experience.’

    Cosa sono gli NFT?

    Cos'è un NFT?

    Un token non fungibile (NFT) è un token digitale unico crittografato con la firma di un artista e che ne verifica la proprietà e l'autenticità ed è collegato in modo permanente al pezzo.

    Come sono fisicamente?

    La maggior parte degli NFT include una sorta di grafica digitale, come le foto, video, GIF, e la musica. Teoricamente, qualsiasi cosa digitale potrebbe essere trasformata in un NFT.

    Dove li compri?

    Al momento, Gli NFT sono più comunemente venduti nei cosiddetti "drop", vendite online a tempo da mercati supportati da blockchain come Nifty Gateway, Opensea e Rarible.

    Perché dovrei averne uno?

    C'è una serie di ragioni per cui qualcuno potrebbe voler acquistare un NFT. Per alcuni, il motivo potrebbe essere un valore emotivo, perché gli NFT sono visti come oggetti da collezione. Per gli altri, sono visti come un'opportunità di investimento simile alle criptovalute, perché il valore potrebbe aumentare.

    Quando sono state create le NFT?

    Lo scrittore e podcaster Andrew Steinwold ha fatto risalire le origini degli NFT a 2012, con la creazione della criptovaluta Coloured Coins. Ma le NFT non sono entrate nel mainstream fino a cinque anni dopo, quando il gioco blockchain CryptoKitties ha iniziato a vendere gatti virtuali 2017.

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