South Korean dairy compares women to cows in controversial advert

Whey out of line! Korean dairy company apologises after bizarre advert depicts women as dairy COWS

  • Seoul Milk used a video of women performing Yoga to advertise its product
  • The ad was shot in a style of a secretly video filmed by a man near the women
  • When the man snaps a twig the women in the field suddenly turn into cows
  • A South Korean dairy firm has been forced to apologise after broadcasting an advertisement which appeared to compare women to cows.

    The advert for Seoul Milkthe south east Asian country’s largest dairy brandshowed a man secretly filming a group of women in a field.

    A voice-over in the style of wildlife documentary described the women’s diet and stress-free lifestyle as one is seen drinking water from a leaf and others perform yoga in a field.

    As the man tries to get closer he steps on a twig which loudly snaps. The woman look up and are, 奇怪的是, transformed into black and white cows, which then moo loudly.








    A South Korean dairy company has been criticised after it compared women to milk cows in its new online advertisement

    A South Korean dairy company has been criticised after it compared women to milk cows in its new online advertisement

    The ad featured a man sneaking up on the group of women who were in a field

    The ad featured a man sneaking up on the group of women who were in a field

    Some of the women were filmed performing yoga while others were drinking water

    After the man steps on a twig the women suddenly turn into a field full of Friesian cows

    After the man steps on a twig the women suddenly turn into a field full of Friesian cows

    The advert sparked a social media backlash after being uploaded to Seoul Milk’s official YouTube channel on November 29 and was removed on December 8, according to The Korea Herald.

    Not only was it slammed as sexist, but comparisons were also drawn with ‘molka’ 犯罪 – which involve men secretly filming women without their consent and are a major problem in South Korea, 根据

    In its apology Seoul Milk said: ‘We sincerely apologize to everyone who felt uncomfortable seeing our milk advertising video uploaded on Seoul Milk’s official YouTube channel, 十一月 29.

    ‘We are taking the matter seriously and will take more careful measures to prevent similar problems from occurring in the future. We once again bow our heads and apologize to all consumers who felt uncomfortable with this advertisement.

    In the advert, which has continued to be shared on social media, the narrator says of the women: ‘We finally succeeded in capturing them on camera at a pristine place where nature is preserved in its pureness.

    ‘They drink clean water from pure nature, insist on an eco-friendly organic diet, and live peacefully in a pleasant environment. I will try to approach them cautiously…

    Eventually the advert praises the herds of cows from an organic ranch in Cheongiang.

    While the original video has been taken down, it was shared on social media as people criticised it.

    Readers of the Korean Times said: ‘The man is illegally taking photos of women, and the women turning into cows. This advertisement has too many problems. 具有操纵性,并希望他因自己的行为而被送进监狱’

    This woman turns into a cow

    Moments earlier, this cow was a woman

    One of the woman is drinking water while others are performing yoga. When the man steps on a branch which breaks, the group looks up and suddenly turn into milk cows

    另一个写道: ‘The person who created the advertisement and the person who gave permission to release it all lack gender sensitivity.

    Others complained direct to the company claiming: ‘I will never drink Seoul Milk again. Humans should never be described as cattle, and spy-camming can never be used as advertisement material.

    另一个添加: ‘Humans should never be described as cattle, and spy-camming can never be used as advertisement material.

    On YouTube, people were also outraged with one user claiming: ‘How did this disgusting advertisement even get approved? Was no thought put into its planning and production?’

    另一个说: ‘Molka plus Misogyny. Just amazing.