Superdry sues Asos in High Court claiming online giant copied branding

Superdry sues Asos in High Court claiming online giant copied its ‘Osakabranding on T-shirts and sweatshirts

Superdry has sued Asos in the High Court claiming the online giant copied its ‘Osakabranding on T-shirts and sweatshirts.

In court documents seen by the Mail, the company highlighted five items on the Asos website, including Asos, Topman and New Look branded clothes, which use the word Osaka.

Copy: 法廷文書で, Superdry highlighted five items on the Asos website, including Asos, Topman and New Look branded clothes, which use the word Osaka

Copy: 法廷文書で, Superdry highlighted five items on the Asos website, including Asos, Topman and New Look branded clothes, which use the word Osaka

Asos was asked to remove the ‘identicalitems from its website and, when it allegedly refused, Superdry sued.

‘It is clear that the product is designed to reproduce the look of Superdry’s goods to mislead customers,’ と言いました, adding that Asos acted ‘flagrantlyby continuing to list items with the branding.

Superdry boss Julian Dunkerton yesterday came under fire for using his fuel-guzzling private Cessna 525C jet for a family holiday and a work trip – despite his aim to make Superdry ‘the most sustainable fashion brand on the planet’.

The company said he offset the carbon.