The best Black Friday 2021 toy deals on Amazon

Not yet started your Christmas shopping? You can currently save up to 40% on toys at Amazon – including the likes of LEGO, Barbie, Vtech and Polly Pocket

Amazon Black Friday is here and it’s the perfect time to score some of the must-have toys for Christmas 2021, and for seriously low prices.

Amazon’s Black Friday sale has already started with thousands of deals across the site, including great discounts on top toys. We’ve already spotted up to 40 per cent off LEGO and 45 per cent off Barbie, and you can even save big on family board games that are brilliant for getting everyone involved after Christmas dinner. Happy shopping!

LEGO 75948 Harry Potter Hogwarts Castle Clock Tower Toy

The Harry Potter Hogwarts Castle Clock Tower Toy is a wonderfully creative set which has all the accessories you need to recreate favourite moments from the iconic films.

Thoughtful locations include the Defense Against the Dark Arts classroom, Dumbledore’s Office, Hospital Wing, Prefects’ Bathroom and a Yule Ball scene.

£51.29 (save £33.70) Shop

Barbie Dreamhouse Dollhouse with Wheelchair Accessible Elevator, Pool, Slide and 70 Accessories

You can make someone’s Christmas and save yourself a massive £128.50 with the seriously impressive Barbie Dreamhouse Dollhouse.

Now on sale for 41 per cent off, it’s a brilliant saving. The dollhouse comes with three stories, eight rooms, all-angle play, a working elevator and pool with slide, and even lights and sounds that add realistic touches and encourage role-play.

£181.49 (save £128.50) Shop

Fire 7 Kids tablet

The Amazon Fire 7 Kids tablet is half price on the site right now, which is a brilliant saving of £50.

The tablet holds thousands of books, movies, TV shows, games and audiobooks, all of which you can stream through WiFi or download – which is ideal for keeping your kids occupied during long car journeys.

£49.99 (save £50) Shop

VTech 507153 Kidizoom Duo 5.0, Pink

If your child loves taking photos then this VTech 507153 Kidizoom Duo 5.0 could be the ideal first camera. And it’s now 48 per cent off.

Designed for kids, it boast a five megapixel lens, that lets you take high quality photos and videos. They can even edit photos or apply funny effects on videos whilst using their creativity to achieve their desired result.

£29.99 (save £28) Shop

Melissa & Doug Wooden Ice Cream Counter | Pretend Play | Play Food 

You can save 35 per cent off this bestselling pretend play ice cream counter on Amazon this Black Friday.  

The Melissa and Doug Wooden Scoop and Serve Ice Cream Counter is currently the number one bestseller in ‘Play Food’ on Amazon. It includes wooden ice cream counter, eight ice cream scoops, six toppings, two cones, cup, scooper, tongs, wooden spoon, and six pretend banknotes. 

£27.99 (save £15) Shop

LEGO 43196 Disney Belle and the Beast’s Castle Building Toy from The Beauty and the Beast Movie with Princess & Prince Mini Dolls

If you know someone who’s a fan of the film then this Beauty and The Beast castle set is bound to delight. 

The two-floors building with a spinning dance floor, rotating closet, library and dining room has all you need to re-create their favourite scene and it has ten characters to play with including two versions of Belle and a Beast.

£43.19 (save £26.80) Shop

Star Wars Grogu, The Child, 12-in Plush Motion RC Toy From The Mandalorian

If you’re looking to inject some magic into the festive season then this Star Wars The Child toy is now better-than-half-price on Amazon. 

This 12-inch The Child remote-controlled plush toy has five Ways to play. Choose from Follow Me, Curious, Hide & Seek and Sound Only, or use the joystick to move Grogu where you want it to go.

£42.99 (save £27) Shop

Barbie Dreamtopia Rainbow Magic Mermaid Doll with Rainbow Hair

You can save a huge 46 per cent off the popular Barbie Rainbow Magic Mermaid Doll this Black Friday. 

The ​Barbie mermaid doll features a neon-bright fantasy look with a tiara in her rainbow hair, a multi-coloured tail and a bodice with sea-inspired accents. Better yet, dip her in warm water to see her hair, bodice and tail instantly transform to reveal a rainbow of pretty pastels!


£14.99 (save £13) Shop

LEGO 76942 Jurassic World Baryonyx Dinosaur Floating Boat Escape Toy with Speedboat

You can now save 35 per cent off this LEGO Jurassic World toy. Featuring a cool, buildable toy boat that floats – even with a dinosaur figure on board, it also contains 4 minifigures: Darius, Yaz, Owen Grady and a guard, plus a posable Baryonyx, baby dinosaur and 2 fish toy figures.

£48.69 (save £26.30) Shop

Vtech 195803 Touch and Learn Activity Desk, Multi-Colour

Looking for a perfect Christmas gift for a toddler? 

You can encourage learning with VTech’s Touch and Learn children’s desk – touch, draw, learn and write using all the different available features. Better yet, it’s now 41 per cent off. 

£38.89 (save £24.10) Shop

Pictionary Air Drawing Game

Pictionary has been given a modern and hilarious makeover and it’s perfect to get the whole family involved this Christmas.

Now on sale for 52 per cent off, it’s perfect to whip out instead of traditional board games after your Christmas dinner. 

£9.99 (save £11) Shop

Polly Pocket Theme Park Backpack Compact

This Polly Pocket Theme Park Backpack is shaped like a heart locket. Open it up to find an exciting theme park adventure including micro Polly and Lila dolls plus an ice cream cart and many accessories.

It’s a handy 40 per cent off right now too. 

£29.99 (save £20) Shop

Play-Doh Stamp ‘n Top Pizza Oven Toy

With six different accessories, kids can feel like the head chef at their own pizza restaurant. 

This set comes with a pizza oven, paddle, pizza slicer, and five cans of Play-Doh for all of your pretend pizza making needs. 

£10.69 (save £9.30) Shop

Disney Frozen Musical Adventure Elsa Singing Doll

Choosing the most joy-inducing gift for your child isn’t always easy, but Frozen remains a safe bet and a reliable favourite.

Press the button on Elsa’s bodice to hear the Elsa doll sing ‘Show Yourself’ from Disney’s Frozen 2 movie.

£13.49 (save £7.50) Shop