Victoria Beckham emblazons her initials all over her fashion range

Victoria Beckham emblazons her initials all over her latest fashion range – despite admitting that she dislikes ‘big branding’

  • Victoria Beckham has printed her initials over her most recent fashion range 
  • She is following in the footsteps of the likes of Louis Vuitton and Gucci 
  •  Her fashion label will sell a dress, shirt and trousers made from viscose twill
  • Victoria Beckham is emblazoning her initials all over her latest fashion range – despite admitting having a dislike of ‘big branding’.

    The 47-year-old is following in the footsteps of designers such as Louis Vuitton and Gucci by selling pieces covered in a monogram of her initials intertwined.

    Her fashion label will sell a dress, shirt and trousers made from viscose twill and covered with the motif.

    They appeared on Mrs Beckham’s Instagram site yesterday along with a hint that a handbag may follow.

    Victoria Beckham has released a new fashion range which prominently displays her initials VB

    Victoria Beckham has released a new fashion range which prominently displays her initials VB

    Victoria Beckham, pictured, previously said she was not in favour of using initials on her designs

    Victoria Beckham, pictured, previously said she was not in favour of using initials on her designs

    But in an interview with Vogue magazine to launch the collection, the former Spice Girl said: ‘Most of my starting points in designing are things that I don’t like. And I don’t like monograms.

    ‘I was never that person who wore big branding all over. Neither I nor David. But I can see that a lot of people do like that, so the challenge was, how do we do branding in an elegant and sophisticated and timeless way that we can carry on?’

    Mrs Beckham has yet to be seen wearing the new items, but added: ‘This is now in my personal wardrobe and I’m really excited to wear it. It’s elegant, it’s chic.’

    The prices have not been revealed, but she will be hoping for success given that her fashion empire has racked up losses of £57 million and has not turned a profit for six years.

    Directors have warned there is ‘significant doubt’ over its future without more cash, although the beauty arm of her business has seen more success, with £7.3 million in sales in its first full year.