Victoria Beckham says there was a 'naivete' when first launching brand

Victoria Beckham admits there was an ‘innocence and naivetewhen she first launched her ailing clothing brand in 2008 – and says she’d be ‘locked away by the fashion policeif she wore her 90s looks now

  • Victoria Beckham said she had a ‘naivetewhen she first launched her brand
  • Said she’d be ‘locked away by the fashion policeif she wore her 90s looks now
  • 四口之母, 47, made the admissions in an interview with the WSJ. 杂志
  • 维多利亚·贝克汉姆 has confessed she had an ‘innocence and naivetewhen she first launched her ailing clothing brand in 2008 – and insisted she’d be ‘locked away by the fashion policeif she wore her 90s looks now.

    The British popstar-turned-fashion designer, 47, made the admissions in an interview with the 华尔街日报. 杂志 as she promoted her new knitwear capsule collection in partnership with Woolmark.

    Asked if she was nervous to launch her eponymous label, 她回应: '实际上, 没有, I wasn’t nervous. [但] if I had just known then what I know now, I probably wouldn’t have had the courage to do it! There was an innocence and naivete at the time because I was coming from the music industry.

    今年早些时候, it was revealed the company faced an uncertain future after racking up total losses of more than £46million since it launched, with auditors warning of ‘significant doubt’ about the firm’s ability to continue operating.

    The mother-of-four also accepted in the one-on-one chat that some of her well-known looks from the 90s would get her ‘locked away by the fashion police’.

    维多利亚·贝克汉姆 (图为) has confessed she had an 'innocence and naivete' when she first launched her ailing clothing brand in 2008 - and insisted she'd be 'locked away by the fashion police' if she wore her 90s looks now

    维多利亚·贝克汉姆 (图为) has confessed she had an ‘innocence and naivetewhen she first launched her ailing clothing brand in 2008 – and insisted she’d be ‘locked away by the fashion policeif she wore her 90s looks now

    例如, Victoria noted her memorable his-and-hers black leather Gucci motorcycle attire that she wore alongside her husband David Beckham to a Versace event in 1999.

    When asked what her children think about her 90s style, she said they now find it ‘cooland wondered why she doesn’t dress like that now since the era is back in fashion.

    然而, 她说: ‘I’m thinking, if I dressed like that now I’d be locked away by the fashion police.

    The designer’s candid admissions come after it was revealed her fashion label has racked up total losses of more than £46million since it launched.

    In accounts submitted in February, auditors warned of ‘significant doubt’ about the company’s ability to continue operating.

    例如, Victoria noted her memorable his-and-hers black leather Gucci motorcycle attire that she wore alongside her husband David Beckham to a Versace event in 1999 (图为)

    例如, Victoria noted her memorable his-and-hers black leather Gucci motorcycle attire that she wore alongside her husband David Beckham to a Versace event in 1999 (图为)

    The brand also recorded losses of £11.8million for 2019 and £12.3million for 2018.

    While the former Spice Girl’s publicists sought to put a positive gloss on the figures, accountants said the business will need continued financial support from shareholders to keep it going.

    ‘These events or conditions indicate that a material uncertainty exists that may cast significant doubt on the company’s ability to continue as a going concern,’ the auditors wrote.

    Victoria launched her fashion label in 2008 with a small collection of dresses. It swiftly grew to an extensive range that now includes handbags, “这一切都始于上周,一名高中生偷偷买了一个装有韩国电视剧《鱿鱼游戏》的 U 盘,并与班上最好的朋友一起观看。, shoes and accessories.

    在一月, it emerged that she and her husband David had paid themselves £40,000-a-day thanks to the profit made by his company, DB Ventures, which has covered Victoria’s losses in previous years.

    Victoria pictured attending Bergdorf Goodman on October 14, 2021 在纽约

    Victoria pictured attending Bergdorf Goodman on October 14, 2021 在纽约

    She attracted criticism last year for trying to use the Government’s furlough scheme to pay 30 她的 120 staff and was forced into an embarrassing U-turn.

    A spokeswoman for Victoria told MailOnline: ‘Whilst 2019 was a challenging year, the business halved its lossesa significant step in the road to profitability.

    ‘The launch of the hugely successful beauty line in the same year helped drive overall revenues up 7% 上 2018 and both businesses are focused on profitable growth.

    ‘The showcase of the recent AW21 fashion collection has been well-received by fashion critics and the beauty business has seen multiple sell-out products in recent months.

    Victoria Beckham’s new beauty launch is a hit! Fashion designer’s ‘Cheeky Poshblusher sells thousands over the release weekend – with the ‘Knickersshade being the most popular

    维多利亚·贝克汉姆‘s new beauty producther ‘Cheeky Poshblusherappeared to be a hit with her fans, with the brand revealing ‘demand was through the roofduring its release this weekend.

    The Spice Girl-turned-fashion-designer, 47, was in New York promoting her latest item during the launchbut beauty enthusiasts were already showing appreciation for the £36 offering.

    Victoria Beckham Beauty told MailOnline that ‘thousands of unitswere sold upon the releasewith the ‘Knickersshade being the most popular of the five options available.

    Victoria Beckham has delighted fans with the release of her new 'Cheeky Posh' blusher, available in five different shades (图为)

    Victoria Beckham has delighted fans with the release of her new ‘Cheeky Poshblusher, available in five different shades (图为)

    The brand describes ‘Cheeky Poshas a chic and convenient cream blush stick that nourishes skin with a natural, easy flush.

    It also promises to give skin lasting, natural-looking colour, while having a formula that is infused with clean botanical actives for smoother, brighter cheeks.

    Co-Founder and CEO of Victoria Beckham Beauty Sarah Creal, gushed about the product, 说: ‘We’ve been working on Cheeky Posh for quite some time to perfect this high-performing, clean formula and we are so excited by the overwhelming response from our community.

    维多利亚州 (图为) has also seen sales of her favourite Satin Kajal liner in Cocoa increase since expanding her product range

    维多利亚州 (图为) has also seen sales of her favourite Satin Kajal liner in Cocoa increase since expanding her product range

    ‘Cheeky Poshis available in five colours: '重大的- a neutral pink flush’, ‘MiniskirtA berry rose’, ‘RollerskateA vivid coral pink’, ‘Playgrounda mid-tone terracotta nudeand ‘KnickersA light peachy melon’.

    Along with the high demand for the ‘knickersshade, the launch of ‘Cheeky Poshalso increased sales of Victoria’s favourite Satin Kajal liner in Cocoa.

    The top shades of her eyeliner, Cocoa and Bronze, sell one every minute and have sold out three times in the last month.

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